SMARTLINKS DIGITAL PRODUCT PASSPORTS
Clothing & Apparel
Elevate your brand’s narrative and fulfil regulatory and compliance requirements by integrating SmartLinks DPP solution into your apparel and fashion products.
Offer customers insights into material sourcing, sustainability practises, and care instructions – all while creating new channels of engagement and commerce.
Key Features for Clothing Brands
BRAND ENGAGEMENT
Engage consumers with immersive brand narratives and product stories, behind-the-scenes content, and digital drops. Create exclusive communities, sales offers and events from our dynamic DPP solution.
SUSTAINABILTY MESSAGING
Showcase your sustainability best practice such as ethical material sourcing and production, material composition and recyclability details, enhancing transparency and trust in your brand.
AUTHENTICITY VERIFICATION
Protect your brand with secure, serialized QR codes that confirm product authenticity and help eradicate counterfeiting and grey markets. These codes can also enhance operational and logistical processes.
GS1 APPROVED PARTNER
SmartLinks is a GS1 UK approved partner, helping companies make the switch to the new GS1 Digital Link standard with our powerful and comprehensive content management system.
The GS1 Digital Link transforms traditional barcodes into dynamic web addresses incorporating the product’s GTIN. Brands can enhance the granularity of the information by including additional identifiers within the URL, such as batch numbers or individual item codes.
This integration brings product information into the digital realm, enhancing accessibility for consumers, retailers, and supply chain partners.
BOOK A DEMO
Find out more about how SmartLinks can help your brand, book a demo with one of our specialists and start enabling new channels of commerce, information and communication on your products today