Clothing &
Apparel
The SmartLinks platform allows you to create QR codes that sit on a swing tag or on top of the label, allowing you to minimise other sections to meet legal compliance, and encourage uses only to cut off if needed ‘below the line’.
As a GS1 UK approved partner SmartLinks also helps companies make the switch to the new GS1 Digital Link standard with a powerful and comprehensive content management system.
CLICK HERE TO GET STARTED FREE
Upgrade for more features & functions
Digital Product Passports
Incoming EU law around textiles in 2026 will insist that all clothing has full traceability and details around its environment impact.
Equally, younger consumers are starting to care about the ethical of companies, and they want to see that directly reflected in the products they buy.
SmartLinks can help you track this information, and report on it directly to the customer on a per product basis.
The kinds of stories that can be told include:
- The complete materials story from sourcing through to processing and transport, from distance travelled to ethical audits
- The total carbon footprint from manufacture, sales, usage to recycling
- The % of materials and packaging that are both mode up from recycling materials and that can be recycled
Marketing & Engagement
As of today, many manufacturers and retailers use QR codes to simply create engagement with customers. However often these end up with embarrassing dead links or closed competitions
As well as practical legal information SmartLinks™ can link to all of your current or planned QR code engagements with dynamically updatable data that can connect with:
- Mobile apps
- Competitions and games
- Surveys and feedback
- Social links and websites
- Offers, discounts and loyalty
Track Your Wardrobe
Putting SmartLinks ™ QR Code (or NFC Tags) in your clothing is not just about showing your eco-credentials, it can be all about connecting you with your customers, by keeping product data even after it’s gone from the ecommerce store. From a simple code on Swing Tags or in sewn in labels you could:
- Create your own wardrobe & fashion edit of owned items or wish lists (deep linking to the existing apps)
- Recommend to friends – with rewards
- Find and purchase matching products
- Give size and fit feedback
- Resell on your own or other secondary markets
Track Your Wardrobe
Putting SmartLinks ™ QR Code (or NFC Tags) in your clothing is not just about showing your eco-credentials, it can be all about connecting you with your customers, by keeping product data even after it’s gone from the ecommerce store. From a simple code on Swing Tags or in sewn in labels you could:
- Create your own wardrobe & fashion edit of owned items or wish lists (deep linking to the existing apps)
- Recommend to friends – with rewards
- Find and purchase matching products
- Give size and fit feedback
- Resell on your own or other secondary markets
Labelling & Care Instructions
Clothing Labels are getting more and more complex, both for the sewn tags and the hang tags, often containing:
- Branding details
- Washing symbols
- Written washing instructions in multiple languages
- Material details in multiple languages
- Manufacturing Origin
These sometimes mean that sewn tags extend to multiple tags and are written in harder and harder to read font sizes, all of which frustrates. As a result, users often just cut out tags and losing important information.
Additionally hang tags, are getting longer and more complex, with a mess of brand and material marketing information, which is expensive and ultimately just thrown away by the consumer immediately.
Labelling & Care Instructions
Clothing Labels are getting more and more complex, both for the sewn tags and the hang tags, often containing:
- Branding details
- Washing symbols
- Written washing instructions in multiple languages
- Material details in multiple languages
- Manufacturing Origin
These sometimes mean that sewn tags extend to multiple tags and are written in harder and harder to read font sizes, all of which frustrates. As a result, users often just cut out tags and losing important information.
Additionally hang tags, are getting longer and more complex, with a mess of brand and material marketing information, which is expensive and ultimately just thrown away by the consumer immediately.
FREE
Free multi language care labels and basic Digital Product Passport solution for your business- Product Homepage
- Care Label
- Basic DPP Solution
- Social Links
- Includes 10 Product SKUs
INFORM
Display all your essential Digital Product Passport information and add connection and customisation to inform your customers- Product Homepage
- Care Label
- Advanced DPP Solution
- Custom Content and Blogs
- Repurchase Links
- Multilingual
- Related Products & Offers
- FAQs
- Feedback
- Mailing list
- Social Links
- Includes 20 Product SKUs
ENGAGE
Connect with your consumers with enhanced Product Homepages with rich media and utilising serialised product ids for targeted customer engagement and our full featured DPP solution.- Product Homepage
- Care Label
- Advanced DPP Solution
- Multilingual
- Sizing Feedback
- Videos & Sliders
- Custom Content and Blogs
- Repurchase Links
- Related Products & Offers
- FAQs
- Feedback
- Mailing list
- Social Links
- Serialised Product Data
- Includes 50 Product SKUs
ENTERPRISE
For companies that have more than 50 SKUs and who need to use our powerful enterprise features that allow for different sets of information to be displayed dependent on location, retailer or other conditions.- Product Homepage
- Ingredients
- Nutritional Information
- Allergy Alerts
- Multilingual
- Blogs & Content Pages
- Repurchase Links
- Related Products & Offers
- Advanced Commerce Features
- Cooking Guides
- Videos & Sliders
- FAQs
- Feedback
- Mailing List
- Serialised Product Data
- Includes Unlimited Product SKUs
- Advanced Condition Based Display Options
GS1 Approved Partner
Digital Links convert traditional barcodes into dynamic QR Codes, called 2d Barcodes, that not only help you meet EU labelling and Digital-Product-Passport legislation, but signpost your consumers to product specific information, updates and offers.
GS1 Digital Links can be scanned by machine as well as consumers and can be placed on hang tags or sewn into clothes to:
- Link to the e-commerce portal for more detailed product information or pull PIM product data. Can be used by staff or customers.
- Unique multi-brand portals that can mix in manufacture stories, material marketing data and retailer data that could be even geolocated to where the customer scans the code