# Connected Product

> A product with a persistent digital identity through QR, NFC, RFID and GS1 Digital Link.

Canonical URL: https://www.smartlinks.app/concepts/connected-product

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A Connected Product is a physical product that has been given — and continues to carry — a Connected Identity. The product itself, the packaging and any service tags all resolve to the same Product Record.

## What turns a product into a Connected Product

A carrier on the product or packaging: a serialised 2D QR, an NFC tag, an RFID chip, a GS1 Digital Link printed on the label.
A canonical Product Record behind that carrier — so every scan, from every channel, reaches the same connected source of truth.
A Product Support Hub or branded experience rendered from that record for customers and agents.

## What it unlocks

Marketing that converts a scan into a registration. Support that answers from the product's own data. Compliance that exports a DPP on demand. Retail that knows the SKU, batch and channel. Resale that transfers ownership instead of orphaning it. AI that grounds answers in the product itself.

## Standards-first

Connected Products use open identifiers — GTIN, serial, lot — and open resolution via GS1 Digital Link. That means the same physical carrier works across brand, retailer, regulator and third-party scanner without lock-in.

## Related

- [Connected Identity](https://www.smartlinks.app/concepts/connected-identity)
- [Product Support Hub](https://www.smartlinks.app/concepts/product-support-hub)
- [GS1 Digital Link](https://www.smartlinks.app/gs1-digital-link)