Food & Drink

Prove Anything’s SmartLinks labelling solution has benefits for the food industry bringing new standards to communicate to customers

We create digital portals built around your food and beverage products that engage, inform and connect with your consumers

As a GS1 UK approved partner SmartLinks also helps companies make the switch to the new GS1 Digital Link standard with a powerful and comprehensive content management system.

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Product Specific Portals

Product Portals link to dynamic and updatable consumer information for:

 

  • Origin and provenance stories
  • Ingredients and allergens – with immediate allergy alerts
  • Nutrition and diet information
  • Recipes and cooking instructions
  • Localised and personalised content
  • Commerce links for repurchasing and related products
  • Competitions & engagement
  • Push notifications for alerts, recalls and labelling errors.

Product Specific Portals

Product Portals link to dynamic and updatable consumer information for:

 

  • Origin and provenance stories
  • Ingredients and allergens – with immediate allergy alerts
  • Nutrition and diet information
  • Recipes and cooking instructions
  • Localised and personalised content
  • Commerce links for repurchasing and related products
  • Competitions & engagement
  • Push notifications for alerts, recalls and labelling errors.

Engage

Turn your products into an interactive experience with our extensive range of engagement modules that provide:

🎥 Videos & Articles – Showcase your  brand story,  product creation & recipes
📍 Ingredient Provenance – Show exactly where your ingredients come from with traceability maps
📊 Rich Information – Manage and display ingredients in a visually engaging way
❤️ Product & Brand Stories – Share charitable initiatives, ethical sourcing, and environmental contributions

    Inform

    Give your products a voice by sharing their journey—where they come from, how they’re made, and why they matter.

    Consumers today demand transparency in the food they eat, whether for:

    ✅ Health & Nutrition – Understanding ingredients, allergens, and dietary benefits
    ✅ Ethical & Environmental Impact – Supporting sustainable sourcing and responsible farming
    ✅ Dietery & Religious Preferences – Meeting dietary needs like Organic, Halal, Kosher, or Vegan

    SmartLinks makes it easy to educate and build trust by offering real-time insights into your ingredients and supply chain.

      FREE

      A completely free plan that lets you show basic ingredient and allergy information to your customers.
      £0/month
      • Product Homepage
      • Ingredients
      • Nutritional information
      • Allergy Alerts
      • Social Links
      • Includes 10 Product SKUs
      Sign Up

      INFORM

      Display all your essential FMCG information and add connection and customisation to inform your customers
      £9.50/month
      • Product Homepage
      • Ingredients
      • Nutritional Information
      • Allergy Alerts
      • Multilingual
      • Blogs & Content Pages
      • Repurchase Links
      • Related Products & Offers
      • Cooking Guides
      • FAQs
      • Feedback
      • Mailing list
      • Social Links
      • Includes 20 Product SKUs
      Sign Up

      ENGAGE

      Connect with your consumers with enhanced Product Homepages with rich media and utilising serialised product ids for targeted customer engagement.
      £19.50/month
      • Product Homepage
      • Ingredients
      • Nutritional Information
      • Allergy Alerts
      • Multilingual
      • Blogs & Content Pages
      • Repurchase Links
      • Related Products & Offers
      • Cooking Guides
      • Videos & Sliders
      • FAQs
      • Feedback
      • Mailing List
      • Serialised Product Data
      • Social Links
      • Includes 50 Product SKUs
      Sign Up

      ENTERPRISE

      For companies that need more than 50 SKUs and who need to use our powerful enterprise features that allow for different sets of information to be displayed dependent on location, retailer or other conditions.
      ££150+/month
      • Product Homepage
      • Ingredients
      • Nutritional Information
      • Allergy Alerts
      • Multilingual
      • Blogs & Content Pages
      • Repurchase Links
      • Related Products & Offers
      • Advanced Commerce Features
      • Cooking Guides
      • Videos & Sliders
      • FAQs
      • Feedback
      • Mailing List
      • Social Links
      • Serialised Product Data
      • Includes Unlimited Product SKUs
      • Advanced Condition Based Display Options
      Book Demo

      GS1 Approved Partner

      Digital Links convert traditional barcodes into dynamic QR Codes, called 2d Barcodes, that not only help you meet EU labelling and Digital-Product-Passport legislation, but signpost your consumers to product specific information, updates and offers. 

      This means valuable GTIN/SKU data can be read directly from the code even without internet access, which can include batch and expiry/BBE information directly in the URL.

      Useful for everything from stock and expiry checks, recall information, staff discounts, this can speed up a staff members job or make it easier for them to help a customer