Read All About It – GS1 Digital Link’s are going global
The QR Code revolution is gaining pace with GS1 gaining great exposure for its campaign to drive awareness around their new Digital Link standard that is currently rolling out.
Since launching its landmark FT report back in November; “A new era of transparency: how UK retail will meet the demands of the informed customer” GS1 have reached an audience reach of 449 million syndicated across global media, bringing brands and retailers attention to this enormous leap forward for product information and customer service.
With further far reaching benefits which revolutionise your product with contextual commerce, engagement and customer service links as well as bringing huge logistical and operational efficiencies, it’s easy to see why businesses are starting to adopt and enable this exciting new standard.
Digital Link QR Codes are going to change the retail landscape for generations to come, like the barcode before it.
Here is a selection some of the UK press highlights from the campaign:
- Metro: Major change to supermarket checkouts as 50-year shopping feature is being axed
- Mail Online: Why it will soon be the end of the line for barcodes
- The Sun: Huge change to supermarket checkout as shopping feature AXED from all products
- The Guardian: End of the lines? QR-style codes could replace barcodes ‘within two years’
- Mail Online: History of Barcodes as they are set to be phased out for QR codes
- The Sun: Popular shopping feature could be scrapped in retail shake up
- Daily Express: Barcodes to be replaced by ‘smart’ QR codes in the next five years, experts say