GS1 Beckons New Era of Transparency

A major change is on the horizon as GS1 transition away from traditional barcodes to their new Digital Link QR code standard. The GS1 Digital Link transforms traditional barcodes into dynamic web addresses. This integration brings product information into the digital realm, revolutionising the way information served to consumers, retailers, and supply chain partners.

To best support its membership through this transition period GS1 commissioned a new report after canvassing its 60,000 UK members. The report produced some powerful insights that show an strong movement towards transparency and trust in the supply chain which is no only being demanded by consumers and increasing required by regulatory bodies globally.

Key insights

 

96% of retail executives agree that major change is on the horizon.

 

42% say the industry is changing more rapidly today than ever.

 

46% said they have already begun building QR capabilities.

 

52% will start doing so within the next two years.

 

 

 

 

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