SMARTLINKS DIGITAL PRODUCT PASSPORTS
Health & Beauty
Build customer confidence by providing transparency in ingredient sourcing, manufacturing processes, and ethical standards. Our DPP platform enables brands to share detailed product information, supporting informed purchasing decisions.
Our solutions assure compliance with ingredient safety and labelling regulations and requirements, all while creating new channels of engagement and commerce.
Key Features for Health & Beauty Brands
CUSTOMER EXPERIENCE
List active ingredients, certifications, allergens and safety testing details to build trust and transparency for increasingly demanding consumers. Simple access to targeted information which is dynamically accessible and multilingual.
NEW RETAIL CHANNELS
Your product becomes your POS where consumers can repurchase the item or find more in your range and tailored products based on user preferences and needs. With gamified loyalty programs, exclusive offers, and FOMO inducing private sales.
PROMOTE SUSTAINABILITY
Promote your brands eco-friendly packaging, refill schemes, and recycling incentives or publicise your green and sustainability goals and achievements. Our platform also provides compliance for the EU’s incoming ESPR regulations.
GS1 APPROVED PARTNER
SmartLinks is a GS1 UK approved partner, helping companies make the switch to the new GS1 Digital Link standard with our powerful and comprehensive content management system.
The GS1 Digital Link transforms traditional barcodes into dynamic web addresses incorporating the product’s GTIN. Brands can enhance the granularity of the information by including additional identifiers within the URL, such as batch numbers or individual item codes.
This integration brings product information into the digital realm, enhancing accessibility for consumers, retailers, and supply chain partners.
BOOK A DEMO
Find out more about how SmartLinks can help your brand, book a demo with one of our specialists and start enabling new channels of commerce, information and communication on your products today