Health & Beauty
The health and beauty sector thrives on personal connections, brand trust, and ongoing consumer engagement.
With SmartLinks, you can revolutionise how customers interact with your products, fostering loyalty and driving sales through tailored digital experiences.
Why SmartLinks?
- Create a Unique Shopping Experience
Connect customers to product-specific content with a simple scan. Share beauty tutorials, skincare tips, and personalised product recommendations to enrich their journey and keep them coming back for more.
- Build Brand Loyalty
Leverage gamification, competitions, and exclusive offers to reward loyal customers. Launch point-based loyalty programs that turn one-time buyers into long-term brand advocates.
- Boost Product Transparency
Empower customers with access to detailed product information. Whether it’s ingredients, sourcing, or ethical practices, SmartLinks provides instant access to everything your consumers care about, building trust and confidence in your brand.
Why SmartLinks?
- Create a Unique Shopping Experience
Connect customers to product-specific content with a simple scan. Share beauty tutorials, skincare tips, and personalised product recommendations to enrich their journey and keep them coming back for more.
- Build Brand Loyalty
Leverage gamification, competitions, and exclusive offers to reward loyal customers. Launch point-based loyalty programs that turn one-time buyers into long-term brand advocates.
- Boost Product Transparency
Empower customers with access to detailed product information. Whether it’s ingredients, sourcing, or ethical practices, SmartLinks provides instant access to everything your consumers care about, building trust and confidence in your brand.
How Does It Work?
Scan or Tap to Engage
With a simple scan of a QR code on your product packaging, your customers can access personalized content like usage guides, tutorials, ingredient breakdowns, and promotional offers.
Personalised Content & Recommendations
Deliver tailored content based on product type, consumer preferences, and purchase history. SmartLinks makes it easy to guide customers through skincare routines, makeup tips, and the best ways to use your products.
Gamification for Engagement
Run quizzes, competitions, and giveaways directly through SmartLinks to engage your audience. The more they interact, the more they learn about your products and feel connected to your brand.
Supercharge Your Product
💡 Product Tutorials & How-Tos
Help customers make the most of their purchase with step-by-step tutorials and expert tips, all accessible through a quick scan or tap.
🛒 Shoppable Content
Enable seamless shopping experiences by linking directly to your online store. Consumers can browse, learn, and shop directly from the content they access via SmartLinks.
📝 Customer Feedback & Reviews
Collect valuable customer feedback, reviews, and testimonials to continually improve your products and brand offerings.
🎁 Exclusive Offers & Loyalty Programs
Encourage repeat purchases with exclusive discounts, loyalty points, and early access to new products. SmartLinks allows you to tailor offers to customer behaviours and preferences.
Supercharge Your Product
💡 Product Tutorials & How-Tos
Help customers make the most of their purchase with step-by-step tutorials and expert tips, all accessible through a quick scan or tap.
🛒 Shoppable Content
Enable seamless shopping experiences by linking directly to your online store. Consumers can browse, learn, and shop directly from the content they access via SmartLinks.
📝 Customer Feedback & Reviews
Collect valuable customer feedback, reviews, and testimonials to continually improve your products and brand offerings.
🎁 Exclusive Offers & Loyalty Programs
Encourage repeat purchases with exclusive discounts, loyalty points, and early access to new products. SmartLinks allows you to tailor offers to customer behaviours and preferences.
Dynamic Accessibility
For companies and consumers –language is a big issue. Whether it’s needing to print packaging in multiple languages; or struggling to read critical allergy information in a foreign country, SmartLinks can help.
When a customer scans a pack we can:
- Present in multiple styles and formats with language/accessibility options to match customer’s needs
- Store a customers preferred language and present dietary and allergy information in their own language regardless of the main packaging language
GS1 Approved Partner
Digital Links convert traditional barcodes into dynamic QR Codes, called 2d Barcodes, that not only help you meet EU labelling and Digital-Product-Passport legislation, but signpost your consumers to product specific information, updates and offers.
This means valuable GTIN/SKU data can be read directly from the code even without internet access, which can include batch and expiry/BBE information directly in the URL.
Useful for everything from stock and expiry checks, recall information, staff discounts, this can speed up a staff members job or make it easier for them to help a customer
Connect Today
We are the first extensible app platform for digitals twins in the consumer goods market. To find out more about how Smartlinks platform can help build loyalty and increase engagement with your products, while protecting your brand and enabling new channels for commerce and communication, contact us today!