22 Leading Companies Back the Transition to GS1 Digital Link QR Code Standard

22 industry leaders, including giants like Procter & Gamble and Carrefour, to throw their support behind GS1s transition from traditional barcodes to their new Digital Link 2D barcode standard. This new standard creates a gateway to a richer, more informative shopping experience. 

Consumers can access detailed information such as allergens, nutritional content, ingredient provenance, safety guidelines, and sustainability certifications all with a simple scan from their smartphones. This information can be fully accessible to those with disabilities and multilingual. This level of transparency and accessibility is becoming increasingly essential in today’s information-driven world.

You can read more about the announcement over on the GS1 UK Website

SmartLinks: Enhancing the Digital Link Experience

SmartLinks is a GS1 Digital Link Approved Partner offering the full use of Digital Link platform including their Resovler service. We are leader in QR codes and ‘Connected’ technologies are excited to work alongside GS1 and help their members with their transition to this dynamic new standard that champions the consumer.

Our platform is designed to enhance the functionality of these Digital Link QR codes further, making the information dynamic and updatable while providing a suite of engagement and customer service tools.

With SmartLinks, retailers can create customised landing pages that provide rich, interactive content beyond basic product details. Imagine scanning a QR code on a food product and accessing recipe ideas, customer reviews, competitions and video tutorials—all in one place.