SMARTLINKS DIGITAL PRODUCT PASSPORTS
Shoes & Trainers
Step into the future of footwear with Digital Product Passports (DPPs) and connected packaging that enhance authenticity, sustainability, and consumer engagement.
SmartLinks enables footwear brands to provide instant access to product authenticity verification, material sourcing, and exclusive digital experiences—all with a simple scan.
Our solutions assure compliance with new EU ESPR regulations and labelling requirements, all while creating new channels of engagement and commerce.
Key Features for Footwear Brands
CUSTOMER EXPERIENCE
Provide easy access to care and maintenance and breaking-in guides, tell the story of you brand or design. Our DPP solution can also include links through to real-life and digital experiences and or unlock VIP content. Simple access to targeted information which is dynamically accessible and multilingual.
NEW RETAIL CHANNELS
Your product becomes your POS where consumers can repurchase the item, or find more in your range as well as tailored products based on user preferences and needs. With gamified loyalty programs, exclusive offers, and FOMO inducing private sales.
Authenticity Verification
Our SmartLinks Identify verification and anti-counterfeiting solution protects your brand and customers with unique, serialised QR codes that confirm authenticity and prevent fakes while helping eradicate grey markets with our locational intelligence.
GS1 APPROVED PARTNER
SmartLinks is a GS1 UK approved partner, helping companies make the switch to the new GS1 Digital Link standard with our powerful and comprehensive content management system.
The GS1 Digital Link transforms traditional barcodes into dynamic web addresses incorporating the product’s GTIN. Brands can enhance the granularity of the information by including additional identifiers within the URL, such as batch numbers or individual item codes.
This integration brings product information into the digital realm, enhancing accessibility for consumers, retailers, and supply chain partners.
BOOK A DEMO
Find out more about how SmartLinks can help your brand, book a demo with one of our specialists and start enabling new channels of commerce, information and communication on your products today