SmartLinks Self-Serve Launch

The future of connected packaging just got a whole lot smarter

We’re excited to announce the launch of the SmartLinks Self-Serve Platform, now live and available starting from free. Our platform provides brands of all sizes the ability to easily create connected product experiences using QR codes powered by GS1, helping them prepare for the upcoming regulations — including the new Digital Product Passport (DPP) requirements.

The humble barcode is evolving into something much more powerful: the GS1 Digital Link QR code. These codes open a gateway from your product to rich digital content and direct consumer engagement — and by 2027, they’ll be an industry standard.

Whether you’re a global brand, an artisan producer, or a fast-moving startup, SmartLinks helps you take advantage of this shift with ease, scale and compliance.

What Can You Do with SmartLinks?

Scan a SmartLinks QR code or NFC and suddenly your product packaging becomes a digital touchpoint.

• Smart, Dynamic Product Info
  From allergens and ingredients to sourcing and certifications, dynamically display exactly what matters — tailored to the user’s language, location, or device.
• Interactive Experiences
  Add videos, tutorials, competitions, games or loyalty programs — all from one link on the packaging. Your product becomes your story.
• Digital Product Passports (DPP)
  Stay ahead of EU and global regulations with a fully compliant, built-in DPP solution ready to roll out.
• Localised & Personalised Content
  Deliver different content or offers based on a user’s location, language, or even the store they’re in.
• Real-Time Updates & Recalls
  Need to update product details or trigger a recall? No problem. Make changes in real-time, without reprinting packaging.