# Beer & Cider | SmartLinks Digital Solutions for Beer & Cider. Canonical URL: https://www.smartlinks.app/solutions/food-beverage/beer-cider The GS1 Digital Link QR code programme is transforming barcodes on products globally. This is a powerful opportunity for breweries and cider makers to standardise how they inform and connect with customers — from ingredients and allergens to competitions and repurchasing. ## Digital Solutions for Beer & Cider The GS1 Digital Link QR code programme is transforming barcodes on products globally. This is a powerful opportunity for breweries and cider makers to standardise how they inform and connect with customers — from ingredients and allergens to competitions and repurchasing. ### Connected Packaging Features for Beer & Cider Everything You Need, Built In — Discover how SmartLinks™ technology enhances every aspect of your products - **Ingredients & Allergen Information** — Provide comprehensive ingredient lists, allergen declarations, and nutritional information digitally — meeting evolving regulatory requirements without cluttering your label. - **Legislation & Compliance** — Stay ahead of changing on-pack regulations including health warnings, allergen labelling, and deposit return schemes. Update information dynamically without reprinting packaging. - **Supply Chain Traceability** — Enable batch identification, recall management, expiry tracking, and grey market detection. Track every can from brewery to consumer with serial-level precision. - **Multi-Language Support** — Serve information in multiple languages automatically based on scan location. Export without label redesigns and meet local regulatory requirements in every market. - **GS1 Digital Link Compatible** — Replace traditional barcodes with GS1 Digital Link QR codes that work at GTIN, batch, and serial number levels — enabling checkout scanning, supply chain tracking, and consumer engagement from a single code. - **Sustainability & Recycling** — Share your environmental credentials, recycling instructions, and sustainability practices. Connect consumers with deposit return scheme information and carbon footprint data. ### Turn Every Can Into a Customer Touchpoint Your products don't stop generating value at checkout. Every scan is an opportunity to engage, educate, and build lasting brand loyalty with beer and cider drinkers worldwide. - **Drive Repeat Purchases** — Enable consumers to reorder their favourite brews directly from the can. Bypass traditional retail channels and build direct-to-consumer relationships from every scan. - **Capture First-Party Data** — Build detailed customer profiles from engagement patterns and preferences. Know your drinkers by name, taste, and region — even when sold through off-licences and supermarkets. - **Run Competitions & Rewards** — Launch prize draws, loyalty rewards, and gamified experiences triggered by product scans. Turn casual drinkers into brand advocates through interactive engagement. - **Tell Your Brewery Story** — Share your brewing heritage, process, and people. Connect consumers emotionally with the craft behind every can — from hop selection to fermentation. ### How It Works Get started in minutes — no complex integration required 01. **Apply SmartLinks to Products** — Embed GS1 Digital Link QR codes on cans, bottles, or packaging during production. Each code links to a unique digital product experience. 02. **Customer Scans Anywhere** — Whether at the pub, at home, or in the shop — a quick scan opens the product's full digital experience with no app required. 03. **Engage, Comply & Monetise** — Deliver regulatory information, capture customer data, promote new releases, and build lasting post-purchase relationships. Navigating Beer & Cider Legislation On-pack legislation is evolving rapidly — from health warnings and allergen declarations to deposit return schemes. Breweries that adopt a dynamic digital platform now will be ready for every change. Dynamic Content Updates Update product information, health warnings, and compliance data in real time without changing your packaging. - Adapt to new health warning requirements instantly - Update allergen information as regulations change - Implement deposit return scheme information by region Evolving Regulatory Landscape Lawmakers across the UK and EU are increasingly looking to QR codes as the solution for mandatory product information. - UK Alcohol Duty reforms and labelling requirements - EU FIC regulation for ingredient and nutritional labelling - Ireland and Scotland deposit return scheme compliance Why Act Now? Breweries and cider makers that implement GS1 Digital Link QR codes today gain a dynamic platform that adapts to any future regulation — without costly reprints. One code on your packaging serves compliance, supply chain, and marketing needs simultaneously, future-proofing your products for whatever legislation comes next. QR Codes That Work at Three Levels SmartLinks GS1 Digital Link QR codes operate at GTIN, batch, and serial number levels — giving breweries granular control over every product interaction. - GTIN Level — Connects to product information by product type, enabling basic product lookup, stock management, and point-of-sale scanning. (Product Information, Retail Checkout, Basic Analytics) - Batch Level — Provides batch-specific information, allowing for targeted recalls, expiry tracking, regional compliance, and location-based analytics. (Batch Recalls, Expiry Management, Regional Insights) - Serial Number Level — Offers individual product tracking, enabling authenticity verification, grey market identification, and personalised consumer experiences. (Grey Market Detection, Authenticity, Personalisation) SmartLinks Hub Your Post-Purchase Taproom in a Can Platform You brew great beer — but the relationship ends at the off-licence shelf. The Hub turns every can and bottle into a direct channel for reorders, brewery events, and drinker loyalty. - One-Tap Reorders — Let drinkers reorder their favourite brew directly from the can — building a direct-to-consumer channel from every scan. - AI Beer Guide — Instant answers on ingredients, allergens, tasting notes, and food pairings — trained on your brewing data. - Competitions & Loyalty — Run prize draws, reward scans, and build drinker loyalty programmes — all triggered from the product itself. - Compliance + Commerce — Allergen declarations, deposit return info, and regulatory data alongside promotions — one platform, not a patchwork. ### Industry Use Cases - **Craft Breweries** — Share your unique brewing story, tasting notes, and food pairings. Connect small-batch drinkers directly to your taproom and online shop. - **Cider Makers** — Highlight orchard origins, apple varieties, and seasonal releases. Link to farm visits, cider trails, and subscription services. - **Multinational Brewers** — Standardise digital labelling across markets with multi-language support, regional compliance, and centralised content management at scale. - **Contract Brewers** — Manage multiple brands and white-label products with templated digital experiences that maintain brand identity for each client. - **Brewery Retailers** — Add SmartLinks across your own-brand range to unify the post-purchase experience and drive repeat purchases from your brewery shop. - **Export & Distribution** — Serve market-specific regulatory information automatically by geolocation. One QR code, multiple markets, always compliant. KeepTag™ Smart Labels for Beer & Cider KeepTags for Your Products Give your customers a permanent digital home for all their product information. - Nutritional Information — Full nutritional declaration accessible digitally, meeting UK and EU compliance requirements. - Ingredient Listing — Complete ingredients with processing aids and additives, clearly displayed for every product. - Allergen Declarations — Clear allergen information accessible without data collection barriers — compliant and consumer-friendly. - Brewing Process — Share your brewing methodology, fermentation details, and quality standards with curious drinkers. - Tasting Notes — Expert tasting notes, flavour profiles, and food pairing recommendations for every brew. - Recycling & Deposit — Deposit return scheme information, recycling instructions, and sustainability credentials. ### Transform Your Beer & Cider Labels Meet regulatory requirements while creating unforgettable digital experiences for drinkers. SmartLinks QR codes turn every can and bottle into a gateway to your brand. - Request a Demo: https://calendly.com/prove-anything/prove-anything-discovery-meeting --- _Generated from SmartLinks solutions registry._