SMARTLINKS DIGITAL PRODUCT PASSPORTS
Toys & Games
Transform playtime with connected packaging and Digital Product Passports (DPPs) that enhance safety, engagement, and brand loyalty.
SmartLinks allows toy and game brands to provide instant access to assembly guides, safety warnings, interactive experiences, and exclusive digital content—all with a simple scan.
Our solutions assure compliance with consumer safety and labelling requirements, all while creating new channels of engagement and commerce.
Key Features for Toys & Game Brands
CUSTOMER EXPERIENCE
Bring your product to life with interactive digital content, collectables and experiences. Unlock exclusive videos, character backstories, and AR experiences that bring new layers and stickiness to your games which are fully updatable and dynamic.
NEW RETAIL CHANNELS
Your product becomes your POS where consumers can repurchase the item, or find related products and subscriptions, as well as tailored products based on user preferences and needs. With gamified loyalty programs, exclusive offers, and private sales.
DYNAMIC INSTRUCTIONS
Provide instant access to safety guidelines and choking hazards, expert video guides and step-by-step setup and assembly instructions and tutorials. All information is fully accessible, multilingual and locationally aware.
GS1 APPROVED PARTNER
SmartLinks is a GS1 UK approved partner, helping companies make the switch to the new GS1 Digital Link standard with our powerful and comprehensive content management system.
The GS1 Digital Link transforms traditional barcodes into dynamic web addresses incorporating the product’s GTIN. Brands can enhance the granularity of the information by including additional identifiers within the URL, such as batch numbers or individual item codes.
This integration brings product information into the digital realm, enhancing accessibility for consumers, retailers, and supply chain partners.
BOOK A DEMO
Find out more about how SmartLinks can help your brand, book a demo with one of our specialists and start enabling new channels of commerce, information and communication on your products today