The Rise Of The QR Code: SmartLinks to be Integrated Across Transformulas Packaging Ranges by End of 2024

Transformulas, a renowned pioneer in the skincare industry, is excited to announce a strategic partnership with Prove Anything to use their SmartLinks platform, aimed at enhancing customer engagement and data capture across all digital channels, airline, and retail partners.

By the end of 2024, Transformulas will integrate SmartLinks’ cutting-edge QR Code technology across all its packaging.

Transformulas specialises in non-invasive skincare solutions, epitomising “Beauty Without Surgery.” Their philosophy is centered around evidence and integrity, having garnered a loyal customer base since their inception 20 years ago. Transformulas offers a range of skincare products that have stood the test of time and continue to deliver high-performance results, backed by clinical trials.

This collaboration with Prove Anything, a frontrunner in connected packaging and digital product information, marks a significant step forward in the company’s mission to combine skincare with innovative tech solutions.

SmartLinks is an approved partner of GS1 UK for their roll out of their new Digital Link standard which will see all consumer barcodes phased out and replaced with dynamic QR codes which can link to digital product information, customer service and commerce channels.

“Partnering with Prove Anything is a fantastic opportunity for both businesses,” said Kirk Thomason, Head of Digital and Commerce for Transformulas. “Our shared commitment to enhancing customer experiences and ensuring transparency in data collection makes this collaboration a perfect fit. We are thrilled to integrate their SmartLinks’ technology into our packaging, providing an elevated level of interaction for our customers.”

Key Benefits of the Partnership:

  • Enhanced Customer Experience: Interactive packaging that allows customers to easily access product information, usage tips, and exclusive offers.
  • Efficient Data Collection: Seamless data capture to better understand customer preferences and improve product offerings.
  • Increased Transparency: Providing customers with direct access to detailed product information, fostering trust and reliability.
  • Innovative Engagement: Utilising the latest QR Code technology to create a more engaging and informative shopping experience.

The integration process will be completed by the end of 2024 across Transformulas core product ranges, with no additional cost to consumers. Transformulas aims to set a new standard in the skincare industry by combining top-tier products with advanced technological solutions.

About Transformulas:

The company’s mission is to provide “Beauty Without Surgery,” allowing people to feel long-term confidence in their skin, regardless of age. The global, results-driven skincare brand was founded by Rosi Chapman’s passion for skincare without surgery – the multi-award-winning Marine Miracle Crème is the flagship product onboard many large airlines, rated #1 best-seller across beauty on Virgin Atlantic.

About SmartLinks:

SmartLinks from Prove Anything creates dynamic portals of digital product information and engagement around consumer products.
Connecting you with your customers to empower new channels of commerce, communication and customer service. Smarter Packaging for a Connected World.
For more information, please contact:

Steve Sampson
+44 (0) 7901 667788

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We are the first extensible app platform for digitals twins and in the consumer goods market. To find out more about how Smartlinks platform can help build loyalty and increase engagement with your products, while protecting your brand and enabling new channels for commerce and communication, contact us today!