Connected products & assets

Every product. Every pack. Every asset.One digital identity.

SmartLinks gives every product, pack and asset one connected digital identity, linking the physical item to the right information, service and interaction for each audience. One scan or tap reaches the consumer, technician, retailer, regulator or AI agent.

  • GS1 Digital Link & DPP-ready records

  • One scan — many audiences served

  • MCP & RAG-ready for AI agents

  • ESPR / DPP-ready infrastructure

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QRNFCRFIDGS1 Digital Link
A KILNWORTH coffee grinder with its code printed on the body, beside a laptop and phone showing the brand's own product pageA hand scanning the code printed on an OLIVARA olive oil bottle, with the brand's own page on the phoneA VERELLE serum and carton with the code printed on the pack, beside a phone showing the brand's own pageA hand holding a MARLOW & HAYE coat on a rail while scanning the code printed on its neck labelAn ÉLARA PARIS perfume with its code printed on the box, beside a phone showing the brand's own pageA hand scanning the code printed on a HALDEN stand mixer, with the brand's own page on the phoneA NORDWERK gear pump with its code printed on the casing, beside a phone showing the maker's own service recordA rider scanning the code printed on a VOLTARA e-bike battery, with the battery passport on the phoneAn ASHFORD ATHLETIC match shirt in its box with the code printed inside the lid, beside a phone showing the club's own page

Hub · on the pack, on the web, ready for AI

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One identity, three surfaces

On the pack. On the web. Ready for AI.

The same product record, surfacing wherever your customer — or their agent — looks for it.

A hand scanning the code printed on a FERNGATE tea caddy, with the brand's own page on the phone
01 · On the pack
Scan it

QR, NFC or RFID on the product resolves straight to the live record.

An ARDEN ACOUSTICS loudspeaker record open on a desktop monitor and a phone
02 · On the web
Search it

A discoverable product page customers can find, share and link to.

A phone leaning on a CALDER espresso machine, showing an assistant answer that cites the product record
03 · Ready for AI
Ask it

MCP & RAG-ready so LLMs and agents read your facts, not the internet's guesses.

SmartLinks Hub · product history

A lasting home for every product you make.

SmartLinks Hub is an optional add-on that builds a lasting page for every SKU in your range, including discontinued products. Each page keeps the product's story, documents, care and spares in one place, ready for search, marketplaces and AI. Add it to any SmartLinks package when you want your whole range on the record.

  • A lasting page per SKU
  • Discontinued products kept live
  • Ready for search, marketplaces and AI
  • Care, spares and documents in one place
Explore SmartLinks Hub See the platform behind it
A MEREVA Linea 02 product with its code printed on the pack, beside a phone showing the brand's own Hub page
One identity → many interactions

One record. Every interaction it ever has.

Give a product, asset or place a single connected identity — and every channel that touches it reads from, and writes back to, the same canonical record.

  • Support
    Manuals, FAQs, registration
  • Compliance
    DPP, ESPR, recycling
  • Retail
    Shelf edge, repurchase
A BRACKMORE kettle with its code printed on the base — the single product record every channel reads from
GS1 · QR · NFC · RFID
  • AI
    Grounded chat, MCP, RAG
  • Service
    Field tech, service history
  • Resale
    Ownership transfer, circularity
Read the core concepts
Built for enterprise

Solutions for every industry. Pick yours.

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Food & Beverage solution

Food & Beverage

Ingredients, allergens and recipes on every pack

Don't see your industry?

Bring one product line and we'll show you its record.

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Choose your way in · self-serve

Not ready for enterprise? Start yourself.

Core works for any product of any kind. Hub builds a lasting history for your range. Specialist paths add industry tools on top.

A food pack beside a phone showing its connected product page

Food & Drink

Ingredients, allergens, recipes and repeat purchase on every pack.

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A garment with its connected identity on a phone

Clothing & Apparel

Digital Product Passports, care labels and connected swing tags.

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A skincare product beside its connected page on a phone

Health & Beauty

Tutorials, ingredient transparency and refill journeys.

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A cordless-tool battery beside a phone showing its connected product record

Batteries

EU Battery Regulation labels — printed 18 Aug 2026, QR 18 Feb 2027.

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A wine bottle beside its mobile wine information portal

Wine

EU 2021/2117 ingredients and nutrition QR for wineries and importers.

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Product history

SmartLinks Hub

A lasting page per SKU for TikTok Shop sellers, marketplace brands, small importers and D2C startups.

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For any product

SmartLinks Core

A GS1 Digital Link QR per SKU, a connected product page, DPP-ready records and AI-readable structured data.

  • Simple redirects

    Point every GS1 QR at your existing pages — free.

  • Configurable redirects

    Rule-based GS1 redirects, from £4.99/month.

  • Full product pages

    Information, registration, story and repeat purchase.

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Building the full Article 77 Battery Passport for EV, LMT or industrial >2 kWh batteries? Read the pillar guide.

Why now

Physical goods now lead a digital life.

BRACKMORE kettle with a code printed on its body beside a tablet showing its product passport

Regulation is catching up to physical goods.

ESPR and Digital Product Passports turn product transparency from a marketing choice into law. SmartLinks gives every item a record that satisfies regulators and serves customers.

Shopper holding a phone showing FIELDEN product information beside rolled oats with a code printed on the pack

QR codes are becoming standards-grade infrastructure.

GS1 Digital Link replaces barcodes with resolvable URLs by 2027. One scan, many destinations — consumer, retailer, regulator, system.

AURALIS headphones on their box beside a phone showing registration, warranty and care

Customers expect more after the till.

The checkout is no longer the end of the journey; it’s the beginning. Authentication, registration, content, spares and repeat purchase all live on the connected product.

STITCHWORTH sewing machine and cleaned spare parts beside a tablet showing an answer sourced from its product record

AI agents need product records they can read.

MCP and RAG-ready records let LLMs answer authoritative questions about your products, parts and policies — at every step.

Gloved warehouse worker holding a CARRICK delivery record beside cases with a code printed on the front

Operations live on connected assets.

Tap an NFC tag, scan a QR — technicians, warehouse staff and support teams reach the right record instantly, even offline.

NORTHDALE bottle beside a tablet showing one shared record for marketing, operations, compliance, support and resale

One identity beats six dashboards.

Marketing, ops, compliance, support and resale teams share a single connected record — instead of stitching together six tools per product.

Anne Godfrey, CEO of GS1 UKGS1 UK Approved Partner
“The global transition from the trusty barcode to QR codes powered by GS1 marks the beginning of a new era of transparency, connecting products with consumers, supply chains and regulators like never before. SmartLinks is playing a vital role in making adoption simple and scalable — enabling brands of all sizes to future-proof their product strategies, enhance consumer engagement and meet evolving regulatory requirements with confidence.”
Anne Godfrey·CEO, GS1 UK
Operational workflows

Where SmartLinks earns its keep.

Audience

Brands selling complex or premium products to consumers and pros.

Pain

Support teams answer the same questions; customers can’t find manuals; AI agents hallucinate product details.

Solution

Every SKU gets a connected record with documents, FAQs and an embedded AI assistant grounded in your data.

Outcome

Tickets drop, satisfaction rises, AI cites your facts — not the internet’s guesses.

See the AI assistant
A RIVENNA air purifier with its code printed on the body, beside a tablet showing the brand's own support portal
AI in workflows

Records that AI agents can actually read and cite.

SmartLinks records are structured for retrieval. Your documents, FAQs and product data become a grounded source for AI chat, voice and tool-using agents — on-product, on-asset, on-shelf.

A VELOURA skincare jar with its code printed on the label, beside a laptop showing the brand's own AI assistant answering a customer question
On-product · on-asset · on-shelf

A customer scans the pack and asks the record a question — grounded, cited, in-language.

Per-product AI chat
RAG on your documents
MCP-ready records
Cited answers, not guesses
Multilingual responses
Voice & TTS support
Auto-generated user guides
Streaming tools & actions
Explore SmartLinks

The whole site, three doors in.

Pick the angle that matches what you’re trying to solve — industry, platform, or background reading.

Industries

By product category

How SmartLinks shows up in the categories we know best.

Platform

What sits behind the QR

The connected-identity platform and the standards it runs on.

Learn

Knowledge & stories

Background reading, definitions and the timeline of digital product identity.

Bring one product line. We’ll show you the record in 20 minutes.

No deck. We’ll connect your data, mint identities, scan a real label, and walk you through what your customers, technicians and regulators will see.

  1. Minute 0

    We connect your product data

  2. Minute 5

    Identities minted for the line

  3. Minute 10

    We scan a real label together

  4. Minute 15

    You see every audience's view

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