01 · On the pack
Scan it
QR, NFC or RFID on the product resolves straight to the live record.
Connected products & assets
Every product. Every pack. Every asset.One digital identity.
SmartLinks gives every physical thing a connected record — on-product, on-pack, on-shelf or on the web. One scan or tap reaches the right audience: consumer, technician, retailer, regulator or AI agent.
GS1 Digital Link & DPP-ready records
One scan — many audiences served
MCP & RAG-ready for AI agents
ESPR / DPP-ready infrastructure
No credit card required · No developers needed · Live in under an hour
QRNFCRFIDGS1 Digital Link
One identity, three surfaces
On the pack. On the web. Ready for AI.
The same product record, surfacing wherever your customer — or their agent — looks for it.
02 · On the web
Search it
A discoverable Hub page customers can find, share and link to.
03 · Ready for AI
Ask it
MCP & RAG-ready so LLMs and agents read your facts, not the internet's guesses.
Trusted by leading brands connecting physical products to digital experiences
GS1 Digital Link resolver
ESPR / DPP-ready
MCP & RAG ready
Flagship product · SmartLinks Hub
Hub is where your connected products meet your customers.
Every SmartLink resolves to a Hub experience — authentication, product story, warranty, AI assistant, re-purchase — tuned to the audience that just scanned it. The breadth above is the platform. Hub is what consumers, staff and partners actually see.
- Per-product pages & micro-sites
- Authentication & registration
- Embedded AI assistant per SKU
- Warranty, care & re-purchase flows
One identity → many interactions
One record. Every interaction it ever has.
Give a product, asset or place a single connected identity — and every channel that touches it reads from, and writes back to, the same canonical record.
- SupportManuals, FAQs, registration
- ComplianceDPP, ESPR, recycling
- RetailShelf edge, repurchase
One product
Connected
Identity
Identity
GS1 · QR · NFC · RFID
- AIGrounded chat, MCP, RAG
- ServiceField tech, warranty
- ResaleOwnership transfer, circularity
Why now
Physical goods now lead a digital life.
Regulation is catching up to physical goods.
ESPR and Digital Product Passports turn product transparency from a marketing choice into law. SmartLinks gives every item a record that satisfies regulators and serves customers.
QR codes are becoming standards-grade infrastructure.
GS1 Digital Link replaces barcodes with resolvable URLs by 2027. One scan, many destinations — consumer, retailer, regulator, system.
Customers expect more after the till.
The checkout is no longer the end of the journey; it’s the beginning. Authentication, warranty, content and re-purchase all live on the connected product.
AI agents need product records they can read.
MCP and RAG-ready records let LLMs answer authoritative questions about your products, parts and policies — at every step.
Operations live on connected assets.
Tap an NFC tag, scan a QR — technicians, warehouse staff and support teams reach the right record instantly, even offline.
One identity beats six dashboards.
Marketing, ops, compliance, support and resale teams share a single connected record — instead of stitching together six tools per product.
“The global transition from the trusty barcode to QR codes powered by GS1 marks the beginning of a new era of transparency, connecting products with consumers, supply chains and regulators like never before. SmartLinks is playing a vital role in making adoption simple and scalable — enabling brands of all sizes to future-proof their product strategies, enhance consumer engagement and meet evolving regulatory requirements with confidence.”
Start self-serve · From £0/month
Small brands, big deadlines. Start here.
Three self-serve journeys for the SME jobs we're asked about most — the EU battery labelling QR (18 Aug 2026), the wine ingredients & nutrition QR (already live under EU 2021/2117), and a lightweight SmartLinks Hub for TikTok, marketplace and small importer brands.
Batteries · 18 Aug 2026
Battery labelling QR
Article 13(6) compliance for cordless-tool, appliance, vacuum, e-bike and household battery brands.
Explore plansWine · EU 2021/2117
Wine ingredients & nutrition QR
One QR on the back label. Ingredients, nutrition and allergens in every EU language — for new labels, small wineries and importers.
Explore plansHub · SME tier
SmartLinks Hub (lightweight)
A connected product page per SKU for TikTok Shop sellers, marketplace brands, small importers and D2C startups.
Explore plansBuilding the full Article 77 Battery Passport for EV, LMT or industrial >2 kWh batteries? Read the pillar guide or book a scoping call.
Operational workflows
Where SmartLinks earns its keep.
Audience
Brands selling complex or premium products to consumers and pros.
Pain
Support teams answer the same questions; customers can’t find manuals; AI agents hallucinate product details.
Solution
Every SKU gets a connected record with documents, FAQs and an embedded AI assistant grounded in your data.
Outcome
Tickets drop, satisfaction rises, AI cites your facts — not the internet’s guesses.
AI in workflows
Records that AI agents can actually read and cite.
SmartLinks records are structured for retrieval. Your documents, FAQs and product data become a grounded source for AI chat, voice and tool-using agents — on-product, on-asset, on-shelf.
On-product · on-asset · on-shelf
A technician scans a tag and asks the record a question — grounded, cited, in-language.
Per-product AI chat
RAG on your documents
MCP-ready records
Cited answers, not guesses
Multilingual responses
Voice & TTS support
Auto-generated user guides
Streaming tools & actions
Explore SmartLinks
The whole site, three doors in.
Pick the angle that matches what you’re trying to solve — industry, platform, or background reading.
Industries
By product category
How SmartLinks shows up in the categories we know best.
Platform
What sits behind the QR
The connected-identity platform and the standards it runs on.
Learn
Knowledge & stories
Background reading, definitions and the timeline of digital product identity.
Bring one product line. We’ll show you the record in 20 minutes.
No deck. We’ll connect your data, mint identities, scan a real label, and walk you through what your customers, technicians and regulators will see.
No credit card required · No developers needed · Live in under an hour