Vinca Wines
Proof Anything exclusive Wine Vinca navigates complex EU wine regulations using an innovative QR code solution, powered by GS1 Digital Links and providing customer engagement and compliance.
Premium wine, eco-friendly cans.
Vinca Wines is an innovative wine producer specialising in premium wines packaged in eco-friendly cans. With a mission to make quality wine more accessible and sustainable, Vinca Wines has quickly gained popularity for its commitment to sustainability and its fresh approach to wine packaging.
Engagement, without breaking EU law.
The brand was facing regulatory challenges when trying to engage consumers via QR codes on their packaging within the EU. These regulations prohibit QR codes on wine packaging that show marketing and customer engagement content. This is an opportunity lost for Vinca to communicate directly with their customers whilst interacting with their product.
To navigate this, Vinca Wines partnered with SmartLinks to implement a dynamic QR code solution that complies with EU laws whilst maximising customer engagement.
“The GS1 Digital Link QR code meets all our needs and helps us comply with the new EU wine labelling regulations. It's more than compliance — it's about connecting with our customers in new ways.”
One can, the right experience for every market.
To address this challenge, Smartlinks developed a sophisticated solution that allows Vinca Wines to comply with EU regulations whilst still offering dynamic QR code functionality globally. The solution involved the use of GS1 Digital Links, which allowed Vinca Wines to manage their product information in a standardised way, ensuring both legal compliance and future-proofing their data structure.
IP-Based Filtering
When a customer scans a QR code on a Vinca Wines can, our system checks the user's IP address to determine their geographic location.
Dynamic Content Delivery
Based on the location of the user, the QR code directs them to different content. For users within the EU, the QR code leads to legally compliant content without any marketing or engagement features. For users outside the EU, the QR code directs them to a more interactive experience, including promotional offers, competitions, and brand information.
GS1 Digital Links QR codes
By utilising GS1 Digital Links, Vinca Wines ensures that each QR code adheres to international standards for product information, enhancing both compliance and user experience. This framework ensures that their digital content stays scalable and adaptable as regulations evolve.
Compliant in Europe. Engaging everywhere else. One print run.
The implementation of SmartLinks' dynamic QR code solution has yielded significant benefits for Vinca Wines.
Legal Compliance
Vinca Wines is now fully compliant with EU regulations whilst still utilising QR codes on their packaging.
Enhanced Customer Engagement
Outside the EU, customers engage with rich, interactive content, driving brand loyalty and increasing participation in promotional activities.
Global Flexibility
SmartLinks conditions engine ensures that Vinca Wines can deliver the appropriate content to users no matter where they are, without the need for multiple packaging versions.
By partnering with SmartLinks, Vinca Wines successfully overcame the regulatory challenges of the EU market whilst still leveraging the power of QR codes to connect with customers around the world.
GS1 UK Approved.
By partnering with us, Vinca Wines benefits from certified GS1 UK compliance, ensuring they meet all regulatory requirements whilst providing enhanced customer experiences through standardised global identification and data sharing protocols.
This certification guarantees that all product information and digital experiences are delivered through trusted, industry-standard frameworks and enhanced customer engagement levels.
Selling across regulated markets? Don't reprint.
SmartLinks routes every scan to the right experience for that visitor — geography, language, persona, retailer. One code on the pack.
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