SmartLinks Start · Health & Beauty

Turn every product into a more useful ritual.

Build rich digital experiences for ingredients, usage, routines, recommendations and replenishment — all from one product identity.

Start buildingYou only pay when you publishBook a walkthrough
No app required
Update anytime
One product identity
Health or beauty product beside its SmartLinks mobile product experience

From first use to next purchase

Put clarity, guidance and a better customer relationship around every product.

Coral facial serum and QR-enabled carton beside a phone showing a six-part beauty product portal
01 · One scan

A useful digital experience for every product.

Connect each pack to a flexible Product Portal — shaped around its ingredients, usage, routine, replenishment and brand story.

  • Ingredients
  • How to use
  • Routine
  • Refill
  • Reviews
  • Product story
Blue mineral sunscreen and QR-enabled carton beside a phone showing ingredients, suitability, usage, sourcing and language information
02 · Inform clearly

Put the right product information in their hands.

Present ingredients, suitability, usage and sourcing in a clear, updatable experience — with localised content for every market.

  • Ingredients
  • Suitability
  • How to use
  • Sourcing
  • Languages
Lavender cleanser and moisturiser beside a phone showing a tutorial and guided morning and evening skincare routines
03 · Guide the routine

Help customers get more from what they bought.

Bring tutorials, routines, application tips and thoughtful recommendations together around the product already in their hands.

  • Tutorials
  • Morning routine
  • Evening routine
  • Application tips
  • Recommendations
Amber shampoo bottle and refill pouch beside a phone showing refill, related-product, feedback, loyalty and packaging-return options
04 · Bring them back

Make replenishment feel like part of the service.

Connect refills, related products, feedback, loyalty and packaging returns to the same identity — making the next useful action easy.

  • Refill
  • Related products
  • Feedback
  • Loyalty
  • Packaging returns

Your first product can start here

Build the experience around your product before you pay a thing.

Add product information, organise the guidance and actions customers should see, and preview the complete experience. Your subscription starts when you publish it live.

Start buildingYou only pay when you publishBook a walkthrough

Free until you go live · No card required · Cancel anytime

From product to published portal

  1. 01

    Add your product

    Start with the ingredients, usage and product information you already have.

  2. 02

    Shape the experience

    Choose the guidance, content and next steps that fit this product.

  3. 03

    Preview, then publish

    Check every detail before the experience goes live.

For larger portfolios

Ready for enterprise scale?

Connect product information, customer experiences and operational workflows across ranges, markets and teams.

Book a walkthrough

Connect

Your product information

Bring ingredients, usage guidance, content and product services together across every range.

Understand

Every product interaction

See how customers engage with individual products after they leave the shop or warehouse.

Scale

Across markets and teams

Plan a connected-product programme with localised content, integrations, analytics and dedicated support.

GS1 UK Approved Partner badge

Built on a global standard

SmartLinks is a GS1 approved partner.

GS1 Digital Links connect product identifiers to product-specific information, experiences and services while retaining the codes used across supply chains.

“The global transition from the trusty barcode to QR codes powered by GS1 marks the beginning of a new era of transparency, connecting products with consumers, supply chains and regulators like never before. SmartLinks is playing a vital role in making adoption simple and scalable.”
Anne Godfrey, CEO of GS1 UKAnne GodfreyCEO, GS1 UK