Every room.
Every product.
Connected.
From furnishings to garden — turn home products into intelligent, revenue-generating touchpoints. One connected identity per item, readable by your customers, your systems and the AI agents that increasingly act on their behalf.
![[object Object] — SmartLinks connected product illustration](/assets/home-living/hero-interior.webp)
Built for home & living brands.
Every feature is designed to solve real challenges faced by home-product manufacturers and retailers — from compliance to commerce.
Product protection
Digital warranties, authenticity verification and theft registration — confidence that travels with the product.
Customer relationships
Own the post-purchase relationship. Turn anonymous buyers into known, opted-in customers.
Actionable insights
Real-time analytics on how customers register, scan and interact with your products at home.
Maintenance made easy
Automated service reminders, video tutorials and one-tap spare-parts ordering.
Brand loyalty
Reward repeat engagement with exclusive content, early access and loyalty programmes.
Revenue engine
Drive accessories, consumables and upgrade sales with intelligent product recommendations.
Compliance-ready
GS1 Digital Link native and EU Digital Product Passport ready out of the box.
Instant activation
No app downloads. No friction. Customers scan and reach their product experience in one tap.
Home & living solutions.
Furniture, kitchens, white goods and tools are squarely inside the EU's first wave of Digital Product Passport categories under ESPR. SmartLinks turns the same on-product code into the warranty, the spare-parts catalogue, and the proof of compliance.
ESPR-ready product passport
Materials, repairability, recycled content, carbon and end-of-life routing — structured, scannable, and ready before the delegated acts bite.
Aligned with Regulation (EU) 2024/1781 (ESPR), with furniture and electronics in the first priority wave.
Right-to-repair, in the customer's hand
Manuals, video repairs, spare-part ordering, certified technician routing — surfaced when the product breaks, not buried on a help page.
Supports the Right to Repair Directive (EU) 2024/1799 and the EU Ecodesign repairability scoring.
Aftermarket & resale revenue
Reorders for consumables, accessory cross-sell, trade-in and certified pre-owned — keeping the brand in the loop after the first sale.
Reaches owners 2–5 in the resale chain through a GS1 Digital Link that survives every handover.
Home & living connected products — common questions
Which home & living categories are actually inside the EU Digital Product Passport scope?+
The first priority working plan for ESPR (Regulation (EU) 2024/1781) includes furniture, mattresses, electronics, household appliances and tools — i.e. most of what this hub covers. Detailed delegated acts are expected from 2026 onwards. Our furniture & home goods DPP guide breaks the timeline down by category.
What's the difference between a warranty QR and a Digital Product Passport?+
A warranty QR is one of several lenses a DPP can serve. A DPP is the canonical, regulator-readable record of an item — its materials, repairability, batch and lifecycle. A warranty page, a spare-parts page, a customer engagement page and a recycler instructions page are all views on the same record. SmartLinks routes the scan to the right view per audience.
Do customers really need this if we already give them a manual?+
The manual goes in the bin. The product doesn't. By the time a customer needs the manual — six months in, looking for a spare blade or a missing dowel — they're searching the brand's website blind. A scannable label on the product itself converts those zero-result searches into a service moment (and an accessory sale). Pattern detail in our supply chain traceability guide.
How does this support resale and second-hand?+
Furniture and tools have a long second life and a big secondary market. A persistent on-product identity lets the next owner authenticate the item, register themselves, and pull the assembly or service history — and gives the brand a chance to re-engage at every handover. Background in The Resale Revolution.
We have several sub-categories — do they all use the same platform?+
Yes. Furnishings, kitchens & bathrooms, tools & machinery, garden & DIY, books, art and toys & games all run on the same SmartLinks layer, with category-specific routing applied at scan time.