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Food & Drink
Prove Anything's SmartLinks labelling solution has benefits for the food industry bringing new standards to communicate to customers
We create digital portals built around your food and beverage products that engage, inform and connect with your consumers
As a GS1 UK approved partner SmartLinks also helps companies make the switch to the new GS1 Digital Link standard with a powerful and comprehensive content management system.
Why SmartLinks
Create Product Trust & Transparency
Give consumers instant access to detailed product information including ingredients, sourcing, nutritional data, and allergen details. Build confidence in your brand by showcasing your commitment to quality and transparency.
Enhance Consumer Engagement
Transform your packaging into an interactive experience with recipes, cooking tips, brand stories, and exclusive content. Create deeper connections with your customers and encourage repeat purchases through engaging digital portals.
Meet Regulatory Requirements
Stay ahead of evolving food labeling regulations and digital product passport requirements. Ensure compliance while providing consumers with the detailed information they need to make informed choices about what they eat and drink.
Product Specific Portals
Product Portals link to dynamic and updatable consumer information for:
- Origin and provenance stories
- Ingredients and allergens – with immediate allergy alerts
- Nutrition and diet information
- Recipes and cooking instructions
- Localised and personalised content
- Commerce links for repurchasing and related products
- Competitions & engagement
- Push notifications for alerts, recalls and labelling errors
Engage
Turn your products into an interactive experience with our extensive range of engagement modules that provide:
- Videos & Articles – Showcase your brand story, product creation & recipes
- Ingredient Provenance – Show exactly where your ingredients come from with traceability maps
- Rich Information – Manage and display ingredients in a visually engaging way
- Product & Brand Stories – Share charitable initiatives, ethical sourcing, and environmental contributions
Inform
Give your products a voice by sharing their journey — where they come from, how they're made, and why they matter.
Consumers today demand transparency in the food they eat, whether for:
- Health & Nutrition – Understanding ingredients, allergens, and dietary benefits
- Ethical & Environmental Impact – Supporting sustainable sourcing and responsible farming
- Dietary & Religious Preferences – Meeting dietary needs like Organic, Halal, Kosher, or Vegan
SmartLinks makes it easy to educate and build trust by offering real-time insights into your ingredients and supply chain.
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Ready for Enterprise Scale?
Seamless integration, advanced analytics, and dedicated support for your entire product ecosystem.
Explore Enterprise SolutionsSmartLinks is a GS1 approved partner
Digital Links convert traditional barcodes into dynamic QR Codes, called 2d Barcodes, that not only help you meet EU labelling and Digital-Product-Passport legislation, but signpost your consumers to product specific information, updates and offers.
This means valuable GTIN/SKU data can be read directly from the code even without internet access, which can include batch and expiry/BBE information directly in the URL.
Useful for everything from stock and expiry checks, recall information, staff discounts, this can speed up a staff member's job or make it easier for them to help a customer.
Learn More About GS1 Digital Link
“The global transition from the trusty barcode to QR codes powered by GS1 marks the beginning of a new era of transparency, connecting products with consumers, supply chains and regulators like never before. SmartLinks is playing a vital role in making adoption simple and scalable — enabling brands of all sizes to future-proof their product strategies, enhance consumer engagement and meet evolving regulatory requirements with confidence.”
