Build rich digital product experiences for ingredients, allergens, provenance, recipes and repeat purchase — all from one GS1-ready code.
From shelf to kitchen table
Product Portals link to dynamic, updatable consumer information — arranged your way, with as many or as few actions as each product needs.
Ingredients and allergens with immediate allergy alerts, nutrition and diet information, and localised content — so consumers can make informed choices about what they eat and drink.
Videos and articles, recipes and cooking tips, brand stories, competitions and feedback — engagement modules that give customers a reason to scan again.
Commerce links for repurchasing and related products, plus push notifications for alerts, recalls and labelling errors — a direct relationship with every customer.
Your first product can start here
Add your product information, arrange the actions customers should see and preview the complete experience. Your subscription starts when you publish it live.
Free until you go live · No card required · Cancel anytime
From pack to published portal
Start with the information already on your pack.
Choose the content and actions that matter for this product.
Check every detail before the experience goes live.
For larger portfolios
Seamless integration, advanced analytics and dedicated support for your entire product ecosystem.
Book a walkthroughConnect
Bring product data, experiences and operational workflows together across your portfolio.
Understand
Use advanced analytics to see how people engage with products after they leave the shelf.
Scale
Plan a connected-product programme that works across ranges, markets and teams.
Built on a global standard
GS1 Digital Links turn product codes into a route to product-specific information, updates and offers while retaining the identifiers used across supply chains.
“The global transition from the trusty barcode to QR codes powered by GS1 marks the beginning of a new era of transparency, connecting products with consumers, supply chains and regulators like never before. SmartLinks is playing a vital role in making adoption simple and scalable.”
Anne GodfreyCEO, GS1 UK
