Product deep dive

Print Studio

Product identity, label design and printing in one connected workflow.

Create connected product identities, design the labels they sit on, and prepare a sheet, roll or card for print — with live product, lot and batch data flowing through one workflow.

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Print Studio label designer with a membership card on the canvas, label elements on the left and properties on the right — Label designer. Design labels and cards around the same product records that power each connected identity.

One connected system

Stop exporting product data into separate label software.

Print Studio works with the same product, lot, batch and item records used across SmartLinks. The identity behind the code and the data printed beside it stay together.

Keep identity and artwork connected

Product, variant, lot, batch and serial fields flow directly into the label instead of moving through a separate export and import process.

Make one design work harder

Dynamic fields and rules can change text, colour, visibility and images according to the data behind each label.

Move from proof to production

Check the sheet, test with real data and prepare PDF, continuous roll, ZPL or CR80 card output from the same design.

Guided production

From product selection to a finished print file

The guided flow keeps the product, design, QR treatment and quantity together. Teams can proof with test codes before issuing real serial-linked identities.

Choose a product and a saved or ready-made design
Print one shared code or a unique identity on every label
Preview the result before generating the finished output

Print Studio six-step printing flow with product selection steps and a live label preview — Guided print flow. Six clear steps keep design decisions and identity generation in one place.

Live product data

Labels that change with the record

Print Studio reads the fields already held against the collection, product, variant, lot and batch. Rules can then change what appears without creating another version of the artwork.

Use a single dynamic field or a Liquid template
Apply colour, show/hide, text-swap and image-swap rules
Share rules across designs or keep them local to one label

Print Studio rules dialog for changing label content according to live product data — Data-driven rules. Rules make a single label design respond to the data in each print run.

Pre-flight and output

Check the job before it reaches the printer

A sheet preview and pre-flight checks help teams catch content near the trim, undersized codes, low contrast and missing data before producing the final file.

Test with sample data or a real product and lot
See the actual label grid and page count
Prepare PDF sheets, continuous rolls, ZPL or CR80 cards

Print Studio export dialog showing pre-flight checks and a sheet of labels ready to print — Print and export. A final production check sits between the design and the finished output.

Beyond the design canvas

The operational tools around every print run.

Create identities, work with data from elsewhere and retain a practical record of production without turning Print Studio into another data silo.

Close-up of Print Studio controls for choosing a collection, setting a quantity and generating unique serial identities — Generate serial identities. Issue unique item codes and export them as CSV or JSON.

Close-up of the Print Studio spreadsheet upload panel with file and pasted-row options — Print from existing data. Map spreadsheet columns and use the rows for one recorded print run.

Close-up of the Print Studio print history search and production record area — Keep the production record. See what was printed, which design was used and when the run happened.

Right-sized workspace

Show each team the tools it needs.

A collection-level mode keeps the experience focused while giving production and GS1 teams access to deeper controls.

Mode 1

Simple

Small teams printing a few sheets

Quick QR, labels and the essential setup

Mode 2

Professional

Production and operations teams

Lots, item records, history and shared printer profiles

Mode 3

GS1

Retail and regulated supply chains

Digital Link URLs, application identifiers and GTIN handling

A different category shape

More connected than a label tool. More production-ready than a code platform.

These categories solve different parts of the job. Print Studio brings the identity, data, design and output into one workflow rather than trying to replace every specialist production system.

Category	Typical relative cost	Identity	Design	Production output
QR code manager	£	Managed links	Code styling	Image downloads
GS1 / DPP platform	££	Product or item identity	Usually separate	Code export
Label software	£££	External data connection	Advanced label design	Deep printer control
Print Studio	££	Product, lot and serial records	Connected label design	PDF, roll, ZPL and cards

Relative category view, not a price quote. Features and commercial models vary by provider.

Output, not printer drivers. Print Studio prepares PDF and ZPL output; it is not positioned as a native print spooler.

Pass-through, not an ERP. Spreadsheet printing lets existing data move through a job without claiming a pre-built ERP or WMS integration.

Design controls, not approvals. Shared designs and rules support production, without claiming a formal artwork approval workflow.

Built into SmartLinks

The label is the start of the connected product journey.

Each printed identity can resolve through SmartLinks after production, while the underlying product and item records remain available to the wider platform.