SmartLinks connected product platform
Product Overview

How SmartLinks actually works.

A single scan or tap connects your product to the right record for the right audience — consumer, technician, retailer, regulator or AI agent. One identity, many jobs to do.

Book a walkthrough Explore the Hub
A hand holding a smartphone showing a SmartLinks product portal with an Authentic checkmark, next to a premium ceramic diffuser
How it works

Six steps from a physical item to a connected identity.

Every SmartLinks product follows the same journey. Here's what each step looks like in practice.

Premium product package with a printed QR code and small NFC symbol
Step 1

Give every item a digital identity

A unique URL per SKU, batch or serial number. Resolvable via QR, NFC or RFID. GS1 Digital Link native.

  • One resolvable URL per SKU, batch or serial
  • QR, NFC, RFID or laser-etched — your choice
  • GS1 Digital Link native — Sunrise 2027 ready
One QR code resolving to four different destination portals for different audiences
Step 2

Link to the right record

One identity, many destinations. Consumers see product info; technicians see manuals and history; regulators see compliance evidence.

  • Consumer sees the product story
  • Technician sees manuals and service history
  • Regulator sees the DPP evidence pack
A phone tapping an NFC hangtag on a luxury handbag showing an Authentic verification screen
Step 3

Authenticate & register ownership

Consumers scan to verify authenticity and register ownership. Brands capture first-party data with consent.

  • Anti-clone NFC and secure QR verification
  • Ownership register with consented CRM data
  • Warranty activation on the same scan
Smartphone showing a per-product AI chat assistant answering with a citation
Step 4

Embed AI per product

RAG-grounded AI assistants answer questions from your documents, not the open internet. MCP-ready for agent integration.

  • Grounded in your product docs — with citations
  • Multilingual out of the box
  • MCP-compatible so external AI agents can query too
Analytics dashboard with scan map, registration funnel and engagement charts
Step 5

Capture signal back to the brand

Scans, registrations, support queries and AI conversations all feed into structured product intelligence.

  • Scan maps and registration funnels
  • Top AI questions per product
  • Attribution back to SKU, batch or serial
Folded organic cotton garment with a woven QR hangtag next to a Digital Product Passport card
Step 6

Comply with ESPR / DPP

Materials, repair instructions, recycling guidance and ownership history — structured for Digital Product Passport rules.

  • Materials, care and repair instructions
  • Ownership history and end-of-life guidance
  • Structured for ESPR delegated act rollouts
One identity, different interactions

One record. Many people, many jobs.

Consumer scanning a product in a kitchen

Consumer

Scan to authenticate, register ownership, learn the story, re-buy in one tap.

Field technician with a rugged tablet showing product service history

Technician

Tap an asset — see manuals, service history and the exact parts you need.

Retail associate holding a phone next to premium products on a shelf

Retailer

Stock check, provenance and shelf insights — instantly from a phone on the floor.

Laptop showing a regulator compliance dashboard on a modern desk

Regulator

The DPP record, materials, ownership history and compliance evidence, on demand.

Warehouse operator scanning package labels on a shelf

Warehouse

Pick, track and audit by scan or tap — with the live item record every time.

Customer support agent at a laptop showing a customer chat interface

Support

Resolve faster with the live product record already loaded into the conversation.

Ready to go? Start your free trial in minutes — or book a 30-minute walkthrough.
Book a walkthroughStart free trial — no card
Platform capabilities

Built for scale, compliance and AI.

QR label, NFC sticker and RFID inlay side by side on a warm cream surface

QR / NFC / RFID

Any tag, any device. Offline-capable native apps for field use.

Close-up of a GS1 Digital Link QR code printed on a product package

GS1 Digital Link

Sunrise-2027 ready. One resolvable URL for retail, regulator and consumer.

Smartphone showing a per-product AI chat interface

AI Assistant

Per-product chat grounded in your documents, with citations and multilingual support.

Smartphone tapping an NFC symbol on a leather product, screen glowing green

Authentication

NFC tap and QR scan verification with anti-clone protections.

Floating glass analytics cards with scan map and engagement trend line

Analytics

Scan maps, registration funnels, support topics and engagement trends.

Three smartphones showing the same product portal in different languages

Multi-market

Localised content per region. One identity, many languages and regulatory contexts.

Where to next

Keep exploring SmartLinks.

The overview is a starting point — pick the angle that matches what you're trying to solve.

Platform

SmartLinks Hub

The flagship connected-identity platform — one record per product, every audience served.

Read SmartLinks Hub
Industries

Solutions by category

How SmartLinks shows up in food & beverage, apparel, beauty, industrial and more.

Read Solutions by category
Standards

GS1 Digital Link

The barcode replacement that turns one QR into many destinations by Sunrise 2027.

Read GS1 Digital Link
Compliance

ESPR & DPP

How the Digital Product Passport regulation maps to a SmartLinks record.

Read ESPR & DPP
Audiences

Who uses the record

Customers, technicians, retailers, regulators — six jobs done by one record.

Read Who uses the record
Background

The DPP timeline

How we got from barcodes to digital product passports — and what's coming next.

Read The DPP timeline

See how SmartLinks fits your products.

Start free in minutes, or book a 30-minute walkthrough with our team to map your use case to the platform and see a live demo.

Book a walkthrough Start free — no card