SmartLinks connected product platform
For B2B & Channel Brands

Your Products Deserve a Digital Home — Even If You Don't Sell Direct

The permanent, product-centric platform for manufacturers who sell through channel

You make the products. Distributors sell them. But who owns the digital relationship with the end user? SmartLinks Hub gives every product you manufacture a permanent, SEO-optimised, AI-ready digital presence — no e-commerce required.

No e-commerce required. Connects to your PIM or catalogue. Be live in under an hour.

SmartLinks Hub — digital product platform for B2B manufacturers

Platform capabilities

Everything a B2B brand needs — nothing it doesn't

Built for manufacturers who need a digital presence without the overhead of e-commerce. Every tool works from day one.

Digital Catalogue

Every product gets its own SEO-optimised page — manuals, specs, guides, and media in one permanent location.

End-User Registration

Buyers register products directly with you — first-party data from customers you've never had visibility on.

Technical Support Bot

AI trained on your documentation resolves end-user queries 24/7 — fewer calls to your support line.

Warranty & Service Claims

Digital warranty registration and claims processing. Replace paper forms and spreadsheets overnight.

Spare Parts & Consumables

Link directly to replacement parts and consumables from the product page. Revenue from your installed base.

Legacy Product Support

Discontinued lines stay live with full documentation. No more dead links or lost manuals.

Product Analytics

See which products get scanned, where, and by whom. Geographic and engagement data you've never had.

Channel-Ready Assets

Give distributors always-current product data, images, and specs from a single source of truth.

The B2B blind spot

You make the products — but you're digitally invisible

Without a direct-to-consumer channel, your product data lives on sites you don't own, in formats you can't control.

No Web Presence

Your products live on distributor sites you don't control

AI Blind Spot

ChatGPT can't find your product data — it guesses or ignores you

DPP Compliance

Digital Product Passports need a permanent home — you don't have one

Support Chaos

End users can't find you — only the reseller who sold it

Zero First-Party Data

Distributors own the customer relationship — you're flying blind

InvisibleDependentFragmentedNon-compliantData-blind

The answer

One source of product truth — no e-commerce needed

Your product data, served through three channels — permanent, accurate, AI-ready. Whether you sell through ten distributors or a thousand resellers.

On the Web

On the Web

Digital Catalogue

Every product gets an SEO-optimised page — your storefront without the store
On AI

On AI

LLM-Ready

Structured data so AI assistants recommend your products accurately
On the Product

On the Product

Optional

QR & NFC

QR/NFC links end users directly to you, bypassing the distributor gap
SmartLinks Hub— the permanent digital home for everything you make

Two-sided value

A site for your customers. A signal to your resellers.

SmartLinks Hub isn't just a product catalogue — it's a marketing platform that works both sides of your channel. Customers find where to buy. Resellers see a brand worth partnering with.

For Your Customers

Find a Local Stockist

Geolocation-aware reseller finder. Customers scan a product or land on a page and instantly see where to buy near them.

Authorised Dealer Directory

Curated list of approved resellers with links, contact details, and stock availability — your products, your network.

Buy Online Links

Direct links to reseller e-commerce pages. Customers find what they need; resellers get qualified traffic from you.

For Your Resellers

Brand Credibility Signal

A polished digital catalogue tells potential partners you're serious, established, and worth stocking.

Partnership Portal

Dedicated landing area for prospective resellers — product range, margin info, and a direct enquiry form.

Always-Current Assets

Resellers pull product images, specs, and descriptions from your Hub — no more outdated PDFs or broken Dropbox links.

Geolocation-aware stockist finder included — customers find their nearest reseller automatically

Channel advantage

Become a better partner to your channel

SmartLinks Hub doesn't replace your distributors — it makes you indispensable to them, while giving you the end-user visibility you've always lacked.

Distributor Enablement

Provide resellers with always-current product data, images, specs, and documentation from a single source of truth. No more emailing PDFs.

Single URL per product — share with any partner
Always current — update once, reflect everywhere
Embeddable product widgets for partner sites

End-User Lead Capture

When end users scan a product or register for warranty, you capture their data — not the distributor. Build direct relationships with actual buyers.

Product registration captures name, email, location
Warranty claims route directly to you
Build a first-party audience from your installed base

Channel Analytics

See which products get scanned, where they're used, and what questions end users ask. Data that distributors have never shared with you.

Geographic heat maps of product engagement
Most-viewed products and common support queries
Channel performance visibility by region

The impact

Visibility you've never had. Revenue you've been missing.

For the first time, your products work for you after they leave the warehouse — not just for your distributors.

SEO visibility

Products that had zero web presence now rank and get found

AI-ready data

Structured product data across your entire catalogue for LLMs

Fewer support calls

End users self-serve from product pages before calling you

First-party data

Direct relationships with end users you never had access to

DPP compliance

Digital Product Passport requirements met without building infrastructure

Parts revenue

Spare parts and consumable sales direct from the product page

Channel visibility

See what's selling, where it's used, and what questions arise

Zero maintenance

No dev team required — manage everything from your dashboard

Get Started

Your products. Your data. Your platform.

No Shopify needed. No e-commerce required. Just a permanent digital home for everything you make.

Continue exploring SmartLinks Hub

Next: D2C Brands

See how direct-to-consumer brands use SmartLinks Hub to turn every product into a lifetime channel.

Continue to D2C Brands
Book a Demohello@smartlinks.app+44 (0) 800 233 5652