Illustrative connected product experiences for a boxed spare part, a speaker and a kitchen mixer

SmartLinks Hub · For B2B & Channel Brands

A digital home for your products — even if you don't sell direct.

You make the products. Distributors sell them. Hub gives everything you manufacture a permanent, searchable, AI-ready presence of its own — and a way to reach the people who actually use it. No e-commerce required.

Illustrative product experiences

How it works for B2B

Three things Hub does for brands that sell through others.

Your products are on distributor shelves and in end users' hands. Hub gives them a presence you control.

Illustrative product page shown in web search results
Illustrative example

01Be found

Give every product a home of its own — no web shop needed.

Each product gets a permanent page with its manuals, specs, guides and media in one place. Clear, structured product information gives search engines and AI assistants a reliable source to draw on, so people looking for your product can find your answers rather than an outdated PDF.

  • One permanent page per product
  • Manuals, specs and media kept current
  • Structured information for search and AI
Illustrative speaker with its connected product page
Illustrative example

02Know your end users

Reach the people who actually use your products.

When products are sold through distributors, the end user is often invisible to you. A scan from the product lets them register it, find support and ask questions — capturing owner, product and purchase details, with their consent, instead of paper forms and spreadsheets.

  • Product registration from the product itself
  • An assistant grounded in your documentation
  • Spares and consumables linked from the product page
Illustrative in-store product experience for a reseller
Illustrative example

03Serve the channel

Be the brand your distributors want to work with.

Hub doesn't replace your distributors. Resellers can point to always-current product images, specs and descriptions, and customers can find where to buy from your product pages — making you a better partner while you gain the end-user visibility you've been missing.

  • Always-current product assets for resellers
  • Where-to-buy links to your stockists
  • End-user visibility alongside your channel

What it adds up to

One product record, working for you and your channel.

Be found

Every product gets a permanent page of its own — findable by customers and AI assistants, without building an online shop.

Own the relationship

Buyers register with you directly, get support from your own guides, and come back for spares and consumables.

Serve the channel

Resellers pull product details that stay up to date, and customers can see where to buy.

SmartLinks Hub

What could a direct line to your customers be worth?

Bring your product range and your channel to a walkthrough — we'll look at where registrations, spares and better product answers could come from.

Continue exploring SmartLinks Hub

Next: D2C Brands

See how direct-to-consumer brands use SmartLinks Hub to turn every product into a lifetime channel.

Continue to D2C Brands