Compliant QR codesfor your products.
One GS1 Digital Link QR on every product. Ingredients, allergens, care labels, battery compliance, warranty, story — behind a single scan. Built for the SMEs the big platforms forgot.
GS1 Digital Link on every SKU
ESPR / DPP-ready records
No developers, no integration
Live in under an hour
Pick the category that fits your products.
Enterprise-grade infrastructure, SME pricing.
The same platform that powers connected products for major brands — packaged for small teams who need to move fast and stay compliant.
Compliant out of the box
GS1 Digital Link QR, DPP-ready records and ESPR-aligned data model — the same infrastructure the enterprise runs on, priced for SMEs.
Live in under an hour
No developers, no integration project. Sign up, import your SKUs, print your QR labels. That's the whole setup.
One QR does the job of five vendors
Product page, compliance record, AI assistant, warranty, repurchase — one scan reaches them all. No stitching, no duplicate data.
What you get, whichever plan you pick.
- One GS1 Digital Link QR per SKU
- DPP-ready product record
- Mobile-optimised product page
- AI-ready structured data
- Unlimited scans, unlimited traffic
- SSL, hosting & basic support
Full details by industry.
Regulation, features, worked examples and everything each plan unlocks — one page per category.
Food & Drink
Allergens, ingredients, sourcing, recipes and recall alerts on every pack.
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Clothing & Apparel
Digital Product Passports, care labels and connected swing tags ready for EU 2026.
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Health & Beauty
Personalised tutorials, loyalty offers and ingredient transparency for cosmetics.
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Batteries
EU Battery Regulation compliance — printed label 18 Aug 2026, QR code 18 Feb 2027. Cordless tools, appliances, e-bikes.
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Wine
Compliant EU 2021/2117 QR for ingredients & nutrition. Small wineries, new labels, importers.
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SmartLinks Hub
A connected product page per SKU for TikTok, marketplace and small D2C brands.
Explore plansPick your industry.
Every plan is free to try — build and preview everything before you go live. Choose your category to jump straight to the right pricing.
Food & Drink
Allergens, sourcing & recall alerts
Clothing & Apparel
Digital Product Passports & connected swing tags
Health & Beauty
Ingredients, loyalty & brand experience
Batteries
EU Battery Regulation compliance
Wine
Compliant EU wine QR labelling
SmartLinks Hub
A connected product page per SKU for TikTok, marketplaces & D2C
All plans include SSL security, mobile optimisation, and basic support.
Not sure which fits? Book a walkthrough →
The things SMEs ask us before signing up.
Do I need a developer?
No. Everything is self-serve — sign up, upload your product data (or type it in), download your QR codes, send them to your print partner. Most brands are live inside an hour.
Is my QR GS1-compliant?
Yes. Every QR is a proper GS1 Digital Link, ready for Sunrise 2027 and readable by point-of-sale systems, regulators and consumer apps.
Is this ESPR and DPP ready?
Yes. The record behind your QR uses the same data model our enterprise customers use for ESPR / Digital Product Passport work. When categories are mandated, you upgrade the record — not the label.
Can I use my own domain?
On INFORM and above, yes. Point a subdomain at us and your QR resolves to yourbrand.com/… instead of a SmartLinks URL.
What if I outgrow Start?
Every SKU, every QR and every record moves seamlessly onto SmartLinks Hub — the full platform. Nothing gets re-printed, nothing gets migrated.
How fast can I actually go live?
Under an hour for a first SKU. A day or two if you're setting up a full catalogue of 50+ products. No integration projects, no waiting on IT.
SmartLinks is a GS1 approved partner
Digital Links convert traditional barcodes into dynamic QR Codes, called 2d Barcodes, that not only help you meet EU labelling and Digital-Product-Passport legislation, but signpost your consumers to product specific information, updates and offers.
This means valuable GTIN/SKU data can be read directly from the code even without internet access, which can include batch and expiry/BBE information directly in the URL.
Useful for everything from stock and expiry checks, recall information, staff discounts, this can speed up a staff member's job or make it easier for them to help a customer.
Learn More About GS1 Digital Link
“The global transition from the trusty barcode to QR codes powered by GS1 marks the beginning of a new era of transparency, connecting products with consumers, supply chains and regulators like never before. SmartLinks is playing a vital role in making adoption simple and scalable — enabling brands of all sizes to future-proof their product strategies, enhance consumer engagement and meet evolving regulatory requirements with confidence.”
Start with one product line. Live in under an hour.
Pick a plan, upload your SKUs, print your QR codes. No developers, no integration project, no credit card to try it out.
Ready for Enterprise Scale?
Seamless integration, advanced analytics, and dedicated support for your entire product ecosystem.
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