Get started with a GS1 Digital Link — from £0/month.
SmartLinks Start is the fastest way to put one GS1 Digital Link QR code on every product. Self-serve plans for small and growing brands — no developers, no integration project, ready for Sunrise 2027, DPP and ESPR out of the box.
Choose your industry
Pick the plan and templates designed for your product type.
Food & Drink
Allergens, ingredients, sourcing, recipes and recall alerts on every pack.
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Clothing & Apparel
Digital Product Passports, care labels and connected swing tags ready for EU 2026.
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Health & Beauty
Personalised tutorials, loyalty offers and ingredient transparency for cosmetics.
Explore plansSmartLinks is a GS1 approved partner
Digital Links convert traditional barcodes into dynamic QR Codes, called 2d Barcodes, that not only help you meet EU labelling and Digital-Product-Passport legislation, but signpost your consumers to product specific information, updates and offers.
This means valuable GTIN/SKU data can be read directly from the code even without internet access, which can include batch and expiry/BBE information directly in the URL.
Useful for everything from stock and expiry checks, recall information, staff discounts, this can speed up a staff member's job or make it easier for them to help a customer.
Learn More About GS1 Digital Link
“The global transition from the trusty barcode to QR codes powered by GS1 marks the beginning of a new era of transparency, connecting products with consumers, supply chains and regulators like never before. SmartLinks is playing a vital role in making adoption simple and scalable — enabling brands of all sizes to future-proof their product strategies, enhance consumer engagement and meet evolving regulatory requirements with confidence.”
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Seamless integration, advanced analytics, and dedicated support for your entire product ecosystem.
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