Compliant QR codesfor your products.
One GS1 Digital Link QR on every product. Ingredients, allergens, care labels, battery compliance, warranty, story — behind a single scan. Built for the SMEs the big platforms forgot.
GS1 Digital Link on every SKU
ESPR / DPP-ready records
No developers, no integration
Live in under an hour
Pick the category that fits your products.
Enterprise-grade infrastructure, SME pricing.
The same platform that powers connected products for major brands — packaged for small teams who need to move fast and stay compliant.
Compliant out of the box
GS1 Digital Link QR, DPP-ready records and ESPR-aligned data model — the same infrastructure the enterprise runs on, priced for SMEs.
Live in under an hour
No developers, no integration project. Sign up, import your SKUs, print your QR labels. That's the whole setup.
One QR does the job of five vendors
Product page, compliance record, AI assistant, warranty, repurchase — one scan reaches them all. No stitching, no duplicate data.
What you get, whichever plan you pick.
- One GS1 Digital Link QR per SKU
- DPP-ready product record
- Mobile-optimised product page
- AI-ready structured data
- Unlimited scans, unlimited traffic
- SSL, hosting & basic support
Simple plans. Pick your industry.
Self-serve pricing for the industries we know best. Pick the category that fits your products — every plan works the same way and is live in under an hour.
INFORM
Display all your essential HACCP information and add connection and customisation to inform your customers
- Product Homepage
- Ingredients
- Nutritional Information
- Allergy Alerts
- Multilingual
- Custom Domain
- Repurchase Links
- Related Products & Offers
- Cooking Guides
- FAQs
- Social Links
- Includes 20 Product SKUs
ENGAGE
Connect with your consumers with enhanced Product Homepages with rich media and utilising personalised product lists for targeted customer engagement.
- Product Homepage
- Ingredients
- Nutritional Information
- Allergy Alerts
- Multilingual
- Custom Domain
- Blogs & Content Pages
- Repurchase Links
- Related Products & Offers
- Cooking Guides
- Videos & Sliders
- FAQs
- Feedback
- Mailing List
- Serialised Product Data
- Social Links
- Includes 50 Product SKUs
ENTERPRISE
For companies that need more than 50 SKUs and who need to use our powerful enterprise features that allow for different sets of information to be displayed dependant on location, retailer or other conditions.
- Product Homepage
- Ingredients
- Nutritional Information
- Allergy Alerts
- Multilingual
- Custom Domain
- Blogs & Content Pages
- Repurchase Links
- Related Products & Offers
- Advanced Commerce Features
- Cooking Guides
- Videos & Sliders
- FAQs
- Feedback
- Mailing List
- Social Links
- Serialised Product Data
- Includes Unlimited Product SKUs
- Advanced Condition Based Display Options
All plans include SSL security, mobile optimisation, and basic support
When do I start paying?
Only when you click Go live and start your subscription. Building and previewing is free.
All plans include GS1 Digital Link, ESPR / DPP-ready records, and AI-ready product data.
Looking for full SmartLinks Hub pricing for larger brands? Talk to us →
“The global transition from the trusty barcode to QR codes powered by GS1 marks the beginning of a new era of transparency, connecting products with consumers, supply chains and regulators like never before. SmartLinks is playing a vital role in making adoption simple and scalable — enabling brands of all sizes to future-proof their product strategies, enhance consumer engagement and meet evolving regulatory requirements with confidence.”
Full details by industry.
Regulation, features, worked examples and everything each plan unlocks — one page per category.
Batteries
EU Battery Regulation compliance — printed label 18 Aug 2026, QR code 18 Feb 2027. Cordless tools, appliances, e-bikes.
Explore plans
Wine
Compliant EU 2021/2117 QR for ingredients & nutrition. Small wineries, new labels, importers.
Explore plans
SmartLinks Hub (lightweight)
A connected product page per SKU for TikTok, marketplace and small D2C brands.
Explore plans
Food & Drink
Allergens, ingredients, sourcing, recipes and recall alerts on every pack.
Explore plans
Clothing & Apparel
Digital Product Passports, care labels and connected swing tags ready for EU 2026.
Explore plans
Health & Beauty
Personalised tutorials, loyalty offers and ingredient transparency for cosmetics.
Explore plansThe things SMEs ask us before signing up.
Do I need a developer?
No. Everything is self-serve — sign up, upload your product data (or type it in), download your QR codes, send them to your print partner. Most brands are live inside an hour.
Is my QR GS1-compliant?
Yes. Every QR is a proper GS1 Digital Link, ready for Sunrise 2027 and readable by point-of-sale systems, regulators and consumer apps.
Is this ESPR and DPP ready?
Yes. The record behind your QR uses the same data model our enterprise customers use for ESPR / Digital Product Passport work. When categories are mandated, you upgrade the record — not the label.
Can I use my own domain?
On INFORM and above, yes. Point a subdomain at us and your QR resolves to yourbrand.com/… instead of a SmartLinks URL.
What if I outgrow Start?
Every SKU, every QR and every record moves seamlessly onto SmartLinks Hub — the full platform. Nothing gets re-printed, nothing gets migrated.
How fast can I actually go live?
Under an hour for a first SKU. A day or two if you're setting up a full catalogue of 50+ products. No integration projects, no waiting on IT.
SmartLinks is a GS1 approved partner
Digital Links convert traditional barcodes into dynamic QR Codes, called 2d Barcodes, that not only help you meet EU labelling and Digital-Product-Passport legislation, but signpost your consumers to product specific information, updates and offers.
This means valuable GTIN/SKU data can be read directly from the code even without internet access, which can include batch and expiry/BBE information directly in the URL.
Useful for everything from stock and expiry checks, recall information, staff discounts, this can speed up a staff member's job or make it easier for them to help a customer.
Learn More About GS1 Digital Link“The global transition from the trusty barcode to QR codes powered by GS1 marks the beginning of a new era of transparency, connecting products with consumers, supply chains and regulators like never before. SmartLinks is playing a vital role in making adoption simple and scalable — enabling brands of all sizes to future-proof their product strategies, enhance consumer engagement and meet evolving regulatory requirements with confidence.”
Start with one product line. Live in under an hour.
Pick a plan, upload your SKUs, print your QR codes. No developers, no integration project, no credit card to try it out.
Ready for Enterprise Scale?
Seamless integration, advanced analytics, and dedicated support for your entire product ecosystem.
Explore Enterprise Solutions