Every Adventure. Every Product. Connected.
SmartLinks gives outdoor brands a direct line to their customers — from warranty registration on the trail to spare-part reorders after every season.
Outdoor Product Solutions
Choose the right digital solution for your specific outdoor product category.
Why Choose SmartLinks™ for Outdoors
Our digital solutions transform how customers interact with outdoor products — driving engagement, trust and aftermarket revenue.
Warranty & Authentication
Combat counterfeits and simplify warranty claims with serial-level digital registration on every product.
Maintenance & Service
Personalised maintenance reminders, service history and care guides keep gear performing season after season.
Spare Parts & Accessories
Connect customers directly to compatible parts and accessories — driving aftermarket revenue at the moment of need.
Direct Customer Relationships
Build a first-party customer database even when sold through dealers, retailers and marketplaces.
Digital Product Passport
Meet EU DPP requirements with materials, sustainability and lifecycle data — all from a single QR.
Mobile-First Experience
Seamless smartphone interactions through QR codes and NFC — no app download required.
Three jobs every label is being asked to do
Outdoor gear is sold once and used for a decade. Warranty, service, safety and aftermarket revenue all live in that ten-year window — and they all need the same persistent product identity.
Safety & traceability per serial
Climbing PPE inspection logs, e-bike battery recalls, child-carrier safety notices — scoped to the exact serials in the field, not the whole SKU.
Aligned with EN 365 PPE inspection records and the EU Battery Regulation (EU) 2023/1542 for LMT batteries.
Aftermarket revenue, captured at point of need
Spare tubes, drivetrains, tent poles, replacement fittings — surfaced from the product, not buried under a navigation tree.
Connects the right to repair story to the commercial story brands actually care about — accessory attach rate.
Direct relationship through the dealer wall
Outdoor brands sell through specialty dealers and lose the customer at the till. A scan brings the customer back — warranty registration, service reminders, owner community.
Built on GS1 Digital Link so dealers and warranty desks share one identifier.
Outdoor product connected packaging — common questions
When does the EU Battery Passport actually apply to e-bikes?+
From 18 February 2027 for LMT (light means of transport) batteries — i.e. e-bikes, e-scooters and similar — under Regulation (EU) 2023/1542. The passport needs a unique product identifier accessible via QR, with materials, durability, carbon footprint and end-of-life data. Our battery passport guide covers the data model.
How does this help with PPE inspection on climbing and safety equipment?+
Climbing hardware, harnesses and helmets carry per-serial inspection requirements under EN 365. A SmartLink on each piece becomes the canonical inspection log — date, inspector, condition, retire-by — readable by the climber and by the gym, club or expedition organiser. Replaces a paper notebook that nobody updates.
We sell through specialty dealers — what about the customer relationship?+
The dealer keeps the transaction; you keep the product. A scan at home — to register warranty, to ask about spare parts, to book a service — comes back to you with the dealer's identity attached. You learn who your owners are without breaking the dealer relationship.
Does this support resale and second-hand?+
Outdoor gear has a strong resale market on platforms like eBay and category-specific marketplaces. A persistent on-product identity lets the next owner verify authenticity, see service history, register themselves, and pull warranty status — and the brand gets a fresh chance to engage. Pattern detail in The Resale Revolution.
Does this work for soft goods like tents, jackets and packs as well as hardware?+
Yes — care label printing or sewn-in QR labels are the same delivery mechanism as hard tags on bikes or harnesses; only the placement differs. The camping and water sports flows show care-, sizing- and storage-led use cases for soft goods.