Connected for Impact: Earth Positive & SmartLinks
Leaders in Sustainable Interactive Apparel since 2024.
Combining Earth Positive's 17 years of sustainable fashion expertise with SmartLinks' cutting-edge NFC technology to create the world's first truly interactive, eco-conscious merchandise.
Every piece transforms into a digital gateway, connecting fans to exclusive content while maintaining our commitment to environmental responsibility.
Your shirt. Your story. Your Earth Positive future.
Each Earth Positive garment embedded with a SmartLinks chip reflects your brand's commitment to a more sustainable, transparent future. It shows your audience that you care — not just about what you create, but how you create it.
And with SmartLinks, every shirt becomes a digital touchpoint. A simple scan reveals your story: your values, your creative vision, your positive impact. From exclusive content to behind-the-scenes moments, your message travels with every product.
By incorporating NFC tags, we empower you with cutting-edge technology that enhances your connection with your audience while reinforcing your commitment to sustainability.
How our technology works.
Each Earth Positive garment features embedded NFC technology that turns it into a powerful communication device, enabling you to share your brand's story and values directly with your audience.
Tap to Connect
Simply tap your smartphone to the NFC-enabled garment to instantly connect.
Exclusive Content
Access behind-the-scenes content, exclusive music, and artist interactions.
Fan Experiences
Unlock VIP experiences, competitions, and personalised fan content.
Real-Time Updates
Get instant notifications about tours, releases, and special events.
Merchandise becomes point of sale.
Your merchandise becomes an interactive point-of-sale gateway, opening up unprecedented access for fans to:
Early Ticket Access
Give your most loyal fans priority access to concert tickets and special events before they go on sale to the general public, creating an exclusive experience that rewards their merchandise investment and builds deeper fan loyalty.
Exclusive Merchandise & FOMO Sales
Use the fear of missing out by providing exclusive, time-sensitive offers that fans can only access through their NFC-enabled merchandise, creating a sense of urgency and exclusivity.
Meet and Greets
Provide opportunities for personal interactions with artists and influencers.
VIP Areas
Grant special access to VIP experiences, exclusive lounges, and backstage areas.
Complete end-to-end solution.
From sustainable apparel production to digital activation, we provide everything you need for next-generation merchandise experiences. Our integrated platform combines Earth Positive's ethical manufacturing with SmartLinks' cutting-edge NFC technology and engagement tools.
Sustainable Production
Ethically-made apparel using Earth Positive's sustainable materials and processes.
NFC Integration
Seamless NFC technology embedded directly into the merchandise during production.
Digital Engagement
Full-featured SaaS platform for creating and managing interactive fan experiences.
The future of fan engagement.
Earth Positive is pioneering the next generation of merchandise with SmartLinks NFC technology. While others follow traditional paths, we're creating tomorrow's fan experience today.
For Artists & Bands
- • Direct fan connection through every piece of merchandise
- • Real-time engagement data and fan insights
- • New revenue streams from digital content delivery
For Brands & Labels
- • Be first to market with next-generation merchandise
- • Establish industry leadership in fan technology
- • Capture market share before competitors catch up
Join Earth Positive in revolutionizing how artists connect with fans. While the industry catches up, you'll already be leading the conversation.
Pioneers in sustainable apparel since 2007.
In 2007, Earth Positive was launched to prove that it's possible to produce cotton clothing without any detrimental effects to the Earth's soil, water or inhabitants, whether they be animals, plants or people, or to its climate.
100% GOTS Certified Organic Cotton
Combining tradition, innovation and science for the benefit of the environment and to promote a good quality of life for everyone involved.
Zero Water Discharge
All wastewater is thoroughly treated and purified, then re-circulated in a closed-loop dye house system with no external discharging.
90% Reduced Carbon Footprint
Climate Neutral production that saves 7kg of CO2 per t-shirt and up to 28kg per hooded sweatshirt without carbon offsetting.
Fair Wear Foundation
Workers earn above minimum wage plus living wage premium, with 100% of production undergoing annual FWF audits since 2006.
Actual reductions achieved.
Without carbon offsetting.
Why choose our partnership.
The perfect combination of sustainable fashion and innovative technology.
Sustainable Innovation
Combine Earth Positive's 17+ years of sustainable fashion expertise with cutting-edge digital technology.
Enhanced Fan Engagement
Transform traditional merchandise into interactive experiences that create deeper connections with your audience.
Future-Ready Merchandise
Stay ahead of the curve with NFC-enabled apparel that bridges the physical and digital worlds seamlessly.
Want to put SmartLinks inside your next drop?
Tell us about your range and audience. We'll show you how the Earth Positive partnership could work for your brand.
Start a conversation