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One-Tap Reorders
Make it effortless for customers to repurchase their favourite styles, sizes, and colours directly from the garment — no searching, no friction.
Apparel Solutions
Every Garment. Every Label. Connected.
From clothing to footwear — transform apparel products into intelligent, revenue-generating digital touchpoints.
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Explore
Complete Apparel Solutions
From luxury fashion to everyday wear, SmartLinks™ provides comprehensive authentication and engagement solutions for the entire apparel industry.
01SmartLinks for Clothing
Protect clothing brands with digital authentication, combat counterfeiting, and enhance customer engagement.
- One-Tap Repurchases
- Range Discovery & Cross-Sell
- Loyalty & Rewards
02SmartLinks for Footwear
Authenticate sneakers and shoes with SmartLinks digital verification technology and QR codes.
- Premium Sneakers authentication
- Campaigns & Competitions
- Dynamic Content Updates
03In-Store Experience
Transform retail environments with interactive QR codes and digital engagement solutions.
- Size & Fit Guides
- Style Inspiration
- Instant Engagement
Key Benefits
Why Apparel Brands Choose SmartLinks™
From luxury fashion houses to streetwear brands, SmartLinks™ delivers the authentication and engagement solutions that modern apparel brands need — at every stage of the garment's life.
What the shopper sees
Scans a hang tag or in-store sign for styling tips, size guidance and offers before buying.
What the brand gets
Brand Activation
Transform static products into interactive brand experiences that drive engagement.
One QR, many audiences
One QR on the label. The right page for whoever scans it.
One identifier resolves to whichever response the requesting context needs. SmartLinks does the routing at scan time — no reprint when the experience changes.
Opens
Consumer care guide
Care instructions, styling and offers in a branded page — no app required.
Selling & engagement
Turn Every Garment Into a Revenue Channel
SmartLinks™ transforms passive clothing labels into active sales tools — driving loyalty, repeat purchases, and direct consumer relationships from every item in your range.
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Cross-Sell & Complete the Look
Recommend complementary pieces from your collection — jackets with trousers, accessories with dresses — at the perfect moment of wear.
03
Loyalty & Rewards
Reward engagement with points, early access to new drops, members-only promotions, and exclusive behind-the-scenes content.
04
Competitions & Gamification
Drive engagement with scan-to-win competitions, loyalty challenges, and interactive experiences that turn every garment into a brand activation moment.
Example brand experiences
Your brand, your buttons — no app required.
A simple scan opens a rich, branded experience — styling tips, exclusive offers, loyalty rewards, and one-tap reordering. These example brands show how different each one can look.
Example brand · 01 / 04
4th
EU pressure category for raw materials & water (textiles)
~44%
Per-use emissions cut if garments are worn twice as long
~23%
Fashion market projected to be resale, rental & repair by 2030
EU DPP for apparel — what it asks of you
Three data layers every garment will need to carry
Textiles sit in the first wave of priority categories under Regulation (EU) 2024/1781. SmartLinks is the layer between the physical garment and the data the regulation requires — one GS1 Digital Link QR, many audiences.
Composition & provenance
Fibre breakdown, country of last substantial transformation, manufacturer identity, and supplier-tier evidence — verifiable from the label.
Where it maps
Maps to ESPR Article 9 and the textile delegated act expected in 2026.
The road to enforcement
Months, not years, once the rules bite
01
Framework in force
Regulation (EU) 2024/1781 (ESPR) enters into force, with textiles in the first wave of priority product groups.
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Brands start tagging
Most of the brands we work with are tagging new collections from 2025 onwards so the data already exists when the rules bite.
03
Textile delegated act
The textile-specific delegated act is expected in 2026, setting the exact data each garment must carry.
04
Enforcement begins
Enforcement from 2027. Brands that wait for the delegated act will have months — not years — to retro-fit every SKU.
FAQ
Apparel DPP & connected packaging — common questions
Textiles are in the first wave of priority product groups under Regulation (EU) 2024/1781 (ESPR). The framework regulation entered into force in 2024; the textile-specific delegated act is expected in 2026, with enforcement from 2027. Brands that wait for the delegated act to start tagging will have months — not years — to retro-fit every SKU in their catalogue. Most of the brands we work with are tagging new collections from 2025 onwards so the data already exists when the rules bite. Background: our DPP for fashion and apparel by 2027 guide.
No, and you shouldn't. The point of a GS1 Digital Link URI is that one identifier resolves to whichever response the requesting context needs — consumer care guide, inspector compliance record, retailer stock check, repair workshop service history. SmartLinks does the routing at scan time. One QR on the label, many audiences, no reprint when the experience changes. See GS1's Digital Link specification for the underlying standard.
Yes. Footwear sits in the same ESPR textile scope and uses the same data structure (composition, country of last substantial transformation, care, repair instructions, end-of-life routing). Physically the tag is usually a tongue label, insole print, or box sticker rather than a sewn-in label, but the digital layer is identical to the clothing flow. See the footwear page for the category-specific patterns.
Resale is one of the audiences the QR can route to. When a pre-owned garment is scanned by a buyer, the tag can authenticate the item, show its production batch, and offer the original brand the option to re-engage — a loyalty discount, a care service, or a take-back. The Ellen MacArthur Foundation's circular fashion work puts the prize at ~23% of the global fashion market by 2030 in resale, rental and repair; the connected garment is what makes that operate at retail scale.
Most brands don't — the DPP exists partly to force that data to exist. The pragmatic path is to start by tagging products with what you can verify (composition, care, brand-level claims), then layer in supplier-level data as you onboard each tier. The QR doesn't have to know everything on day one; the cloud record it points at can be enriched over time without re-tagging a single garment. Wider context in the EU's Strategy for Sustainable and Circular Textiles.