Product Record
A connected record containing support, ownership, compliance and lifecycle information.
A Product Record is what a Connected Identity actually points at: a structured, queryable record that holds everything anyone — customer, technician, retailer, regulator or AI agent — might need to know about that product.
What lives in a Product Record
Support information: manuals, FAQs, video guides, troubleshooting trees, registration and warranty flows.
Ownership history: who registered the item, when it changed hands, current owner status for resale and recall.
Compliance data: ESPR / Digital Product Passport fields, materials, repairability scores, recycling guidance, regulatory evidence.
Lifecycle information: manufacture, distribution, sale, service events, repairs, refurbishment and end-of-life.
AI-readable knowledge: a structured, grounded knowledge base that AI assistants can read with MCP or RAG to answer questions about that specific product.
One record, many surfaces
The same Product Record powers the customer-facing support page, the technician's field-service view, the retailer's product detail page, the regulator's DPP export, and the AI agent's tool call. Each surface renders the parts of the record that matter for its audience — but the record itself is canonical.
How it's built
Product Records are assembled from the data brands already have — PIM, ERP, support systems, marketing platforms — plus events captured at the edge: scans, registrations, service jobs and AI conversations. SmartLinks reconciles those streams against the connected identity so the record stays current without manual upkeep.