SmartLinks connected product platform
Automotive · Manufacturers & Dealers

Every vehicle, every part — one digital identity.

From the production line to the forecourt — SmartLinks gives automotive manufacturers, suppliers and dealers a connected product platform for compliance, authentication and the complete ownership experience.

EU Battery Passport
ESPR / DPP ready
GS1 Digital Link
Anti-counterfeit
Technician scanning a QR on a car engine component and a customer tapping a phone on a windscreen NFC tag
The automotive challenge

A £45 billion problem — and a compliance deadline.

Counterfeit parts endanger lives. New EU rules demand Digital Product Passports on batteries, tyres and — soon — vehicles. And manufacturers still lose contact with the people who drive their products every day.

£45B in counterfeit parts

Fake brake pads, airbags and filters enter the supply chain daily — endangering lives, voiding warranties and eroding brand trust. Standard QR codes can be copied. You need authentication that can't be cloned.

Serialised, cryptographic proofs per part.

EU DPP is mandatory

Battery passports from 18 Feb 2027. Tyre DPPs from 2027. Vehicle-level ESPR delegated acts next. The EU DPP Registry is already live. Static compliance documents won't cut it.

One digital twin, every regulator view.

You build the car — but lose the customer

Paper manuals get lost. Warranty cards never come back. Service history sits in dealer silos. Manufacturers have no direct relationship with the ~10 million people who buy their cars in Europe every year.

First-party ownership on first scan.

One platform. Two paths.

Whether you make the parts or sell the car,SmartLinks connects the products to the people who use them.

Pick the path that matches your business — the platform underneath is the same.

For manufacturers & suppliers

OEMs, tier-1/2/3 suppliers, parts and battery manufacturers.

EU Battery Passport & ESPR DPP

Auto-generate the record, print-ready label and QR.

Anti-counterfeit authentication

Serialised QR + NFC/RFID tamper-evident tags.

End-of-life traceability

Recycled content, dismantling, EoL vehicle regulation.

Digital fitting instructions

Replace paper inserts — UNECE R90 compliant.

End-user registration

First-party data from the person who fits the part.

AI product assistant

Technical support 24/7, trained on your docs.

For dealers & dealer groups

Franchised dealers, independents, used-car dealers, dealer groups.

Digital vehicle handover

One scan registers the owner. No forms, no app.

Service & MOT reminders

Automated triggers timed to the vehicle.

Warranty automation

Digital activation, claims, extension offers.

Pre-owned provenance

Verified digital history on the forecourt.

Accessory & service plan upsell

Contextual, at peak intent, on the vehicle.

Multi-site dashboard

Scan data, registrations and triggers, one view.

How it works

How SmartLinks works for automotive.

Four steps — from the first identifier to the last regulator view.

Technician scanning a QR code on a brake caliper
1

Identify

Assign a GS1 Digital Link QR, NFC or RFID tag to every vehicle, part or component. Standards-based, not proprietary.

2

Connect

Link each identity to its digital record — specs, manuals, warranty terms, compliance data, provenance. One record, always current.

3

Engage

One scan serves the right experience. The owner gets onboarding. The technician gets the fitting guide. The regulator gets the DPP.

4

Comply

Auto-generate EU Battery Passports, ESPR DPPs and End-of-Life documentation. Ready today for deadlines that start tomorrow.

Battery Passport

Article 13 label + QR + full Article 77 passport.

ESPR DPP

Tyre and vehicle-level Digital Product Passport.

Owner CRM

Registration, warranty, service, resale — one record.

End-of-life

Recycled content, dismantling and material chain.

Tyres need their own carrier strategy

A printed QR won't survive a sidewall. Embedded RFID + NFC will.

Kerb abrasion, UV, brake dust and constant sidewall flex destroy a printed code long before the tyre's ~40,000-mile life is up. The 2027 Tyre DPP needs carriers that last the life of the tyre — including retread, remould and end-of-life sorting. See how SmartLinks delivers the Tyre DPP without a printed sidewall QR.

Life of tyre

Vulcanised UHF RFID

Consumer tap

Sidewall NFC inlay

Pre-fit only

Printed QR on label / box

Fleet & recycler

EoL sorting

The compliance clock is ticking — and SmartLinks is ready today.

The EU DPP Registry went live on 20 July 2026. The Battery Regulation printed-label deadline is 18 August 2026. The full Battery Passport, plus tyre and vehicle DPPs, follow from 2027. Every requirement below is already live on the SmartLinks platform.

EU DPP Registry integration
Now
Live since July 2026 — GS1 Digital Link resolver aligned with CIRPASS-2.
Battery printed Article 13 label
2026
Print-ready SVG/PDF, per SKU or batch, with correct symbol placement.
Battery QR (Article 13(6))
2027
GS1 Digital Link resolver — role-aware views for consumer, recycler, regulator.
Full Battery Passport (Article 77)
2027
Chemistry, CFP, SoH, recycled content, due-diligence dossier.
Tyre DPP (ESPR)
2027
RFID + NFC + QR carrier strategy — resolved to one tyre identity.
End-of-Life Vehicles Regulation
2027
Recycled content, dismantling guides, material composition per part.
UNECE R90 digital fitting instructions
Now
Replace paper inserts — update without reprinting.
Vehicle-level ESPR delegated acts
2027
Same digital twin, ready for the next delegated act.

Dates reflect current EU regulations. SmartLinks is DPP-ready today — don't wait for the deadline to start building your digital identity infrastructure.

Platform capabilities

Eight capabilities. One platform. Zero bolt-ons.

Everything you need to connect your vehicles and parts — built in, not bolted on.

Ownership & first-party data

Turn every scan into a registered relationship you own.

Vehicle or part registers to the new owner on first scan
Zero-friction onboarding — no app download
First-party data from buyers you've never seen before
Ownership transfers on resale — the record follows the product

AI product assistant & smart pages

One digital hub per vehicle or part — always current, always findable.

'What tyre pressure does my 2024 Model X need?' — answered 24/7
Trained on your technical documentation
Manuals, specs, service history, compatible accessories
Always the latest version — no reprint

Warranty, service & lifecycle triggers

The right message at the right moment, automatically.

Digital warranty activation, claims and extensions
Automated service and MOT reminders
Recall precision — target affected serial numbers only
Repurchase and accessory prompts at peak intent

Analytics & packaging as channel

Every parts box, windscreen sticker or service label becomes owned media.

Which parts are scanned most? Where?
What questions do owners actually ask?
Contextual accessory upsell on the product they own
Turn every scan into operational insight
£45B
counterfeit auto parts market
~10M
EU passenger car registrations / year
Feb 2027
EU Battery Passport mandatory
GS1 UK
Approved connected product platform

Ready to give every vehicle a digital identity?

Whether you make 1,000 brake pads or sell 10,000 cars, SmartLinks connects your products to the people who depend on them.