Transformulas
Transformulas, a leading cosmetics brand is using Prove Anything's Smartlinks platform to add GS1 digital link QR codes on their packaging.
This innovative solution not only streamlined their product information but also enhanced customer engagement through competitions & membership club sign-ups.
A trusted leader in surgery-free skincare.
Renowned for its innovative, non-surgical beauty solutions with a focus on high-performance, clinically-proven products, Transformulas has earned a reputation for delivering effective, surgery-free beauty treatments, solidifying its status as a trusted leader in the skincare industry.
Engagement at the moment of use.
Transformulas wanted to enhance their customer engagement strategy and provide a seamless way for customers to access product information. Additionally, they aimed to increase their database of email addresses for targeted marketing through competitions and a membership club.
GS1 Digital Link QR codes, on every pack.
We implemented GS1 digital links through QR codes on Transformulas' product packaging. These QR codes enabled customers to instantly access detailed product information by simply scanning the code.
Additionally, the QR codes were integrated with digital platforms to collect email addresses for competitions and membership club registrations.
The implementation was carried out in phases: with the most popular product going live on packaging first.
Designing and generating GS1 digital link QR codes was made easy with the smartlinks platform, configuring a welcome page video and message from Transformulas founder, Rosi Chapman and a sign up campaign to capture email addresses with the promise of exclusive deals and competitions.
More entries. More sign-ups. A direct line to the customer.
The implementation of SmartLinks' dynamic QR code solution has yielded significant benefits for Transformulas.
Since going live with the new packaging, Transformulas has seen an uptick in customer engagement, with a significant increase in competition entries and membership registrations. The QR codes have also enhanced the customer experience by providing instant access to product details.
By implementing SmartLinks, Transformulas successfully enhanced its customer engagement strategy, leveraging cutting-edge technology to drive brand loyalty and business growth.
GS1 UK Approved.
By partnering with us, Transformulas benefits from certified GS1 UK compliance, ensuring they meet all regulatory requirements whilst providing enhanced customer experiences through standardised global identification and data sharing protocols.
This certification guarantees that all product information and digital experiences are delivered through trusted, industry-standard frameworks and enhanced customer engagement levels.
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