SmartLinks Start · Wine
Put the wine information your customers need behind one QR — then give them a separate, more engaging place to meet the maker, explore the range and come back for more.
Make the label the start of the story.
From first scan to another bottle
Connect each bottle to a flexible Product Portal with the information and actions that fit the wine — from ingredients and nutrition to tasting notes, pairings, producer stories and the wider range.
For wines covered by EU Regulation 2021/2117, present the ingredients and nutrition declaration in a neutral digital experience designed around the information consumers need.
The rules apply to relevant wines produced from 8 December 2023. The QR route is explicitly permitted, but the required information page must not collect or track user data and cannot contain material intended for sales or marketing.
Keep marketing away from the regulatory information page, then connect customers to a separate, clearly linked experience for tasting notes, food pairings, the people behind the bottle and what to explore next.
Manage different wines and market experiences without flattening them into one generic page. Import product information in bulk, localise it and update the connected experience as the portfolio changes.
For importers, the same approach can add a compliant digital route with a sticker or over-label when the original producer does not provide one.
Your first bottle can start here
Add the product information, choose the actions customers should see and preview the complete experience. Your subscription starts when you publish it live.
Free until you go live · No card required · Cancel anytime
From bottle to published portal
Start with the ingredients, nutrition and product information you already have.
Keep required information clear, then add the story and actions around it.
Check every detail before the connected experience goes live.
For larger portfolios
Connect wine information, customer experiences and portfolio operations across vintages, markets and teams.
Book a walkthroughConnect
Bring regulatory information, producer content and product experiences together across the portfolio.
Understand
See how customers engage with individual wines after they leave the shelf, case or restaurant table.
Scale
Coordinate markets, languages, integrations and analytics with dedicated support for larger programmes.
Built on a global standard
GS1 Digital Links connect product identifiers to wine-specific information, experiences and services while retaining the codes used across supply chains.
“The global transition from the trusty barcode to QR codes powered by GS1 marks the beginning of a new era of transparency, connecting products with consumers, supply chains and regulators like never before. SmartLinks is playing a vital role in making adoption simple and scalable.”
Anne GodfreyCEO, GS1 UK
