One QR on the back label. Every EU wine rule solved.
Since 8 December 2023, every bottle of wine sold in the EU must display a full ingredients list and nutrition declaration. Regulation (EU) 2021/2117 lets you meet that duty via a QR code linking to the information — instead of a wall of tiny text on your back label.
SmartLinks Start gives new wineries, small producers and importers a compliant wine QR from £4.99/month. New labels get compliant on day one; existing labels get compliant without a redesign.
Why wineries choose SmartLinks
One QR, every EU market
Automatic translation of your ingredients and nutrition declaration into all 24 EU languages — one QR handles every market you ship to.
Vintage-aware
Change vintage without a new label. Update alcohol, allergens, energy values per vintage — the QR resolves to the right data based on batch or year.
Turn compliance into engagement
The consumer is already scanning. Add tasting notes, food pairings, cellar-door bookings, wine-club sign-up and reorder — turn the compliance QR into a marketing channel.
What EU Regulation 2021/2117 requires
Since 8 December 2023, still and sparkling wines produced in or imported into the EU must show:
- Full ingredients list including additives and processing aids.
- Nutrition declaration per 100 ml (energy value on-label; the full table can be behind a QR).
- Allergen labelling for sulphites, milk and egg-derived products.
- The QR route is explicitly permitted — no ad-hoc redirects, no tracking, no marketing on the info page itself.
Our platform respects the letter of the regulation: the mandatory information sits on a neutral, no-tracking page. Marketing content lives on a separate, clearly-linked winery page — exactly the split the EU asks for.
Importers and marketplace sellers
If you import wine into the EU — from the New World, from a small producer that isn't set up for compliance, from a marketplace listing — the labelling obligation falls on you as the responsible business operator.
SmartLinks lets you attach a compliant QR to any bottle with a sticker or over-label, whether or not the producer has their own digital infrastructure. You add the ingredients, allergens and nutrition data once per SKU and print.
- Sticker-and-scan compliance — no need to redesign the producer's label
- Bulk SKU import from spreadsheet
- Per-vintage variation without re-issuing QRs
- Meets the same legal duty as an in-label QR
Choose Your Plan
Select the perfect plan for your business needs
STARTER
The compliant EU 2021/2117 wine QR — full ingredients list and nutrition declaration behind a single scan, in every EU language you sell into.
- Compliant wine QR (Reg. 2021/2117)
- Ingredients list
- Nutrition declaration
- Basic winery page
- Includes 10 SKUs
INFORM
Add multilingual tasting notes, food pairings, vintage variation and proper winery storytelling — the label consumers actually want to scan.
- Compliant wine QR
- Multilingual (24 EU languages)
- Tasting notes & food pairings
- Vintage-specific pages
- Custom domain
- Winery story & blogs
- Includes 20 SKUs
ENGAGE
Provenance, anti-counterfeit and reorder built in. Serialise every bottle for cellar-door engagement, resale and importer traceability.
- Everything in INFORM
- Serialised bottle IDs
- Provenance & authenticity
- Reorder & wine-club sign-up
- Cellar-door / restaurant integrations
- Mailing list & offers
- Includes 50 SKUs
ENTERPRISE
For estates, importers and drinks groups with wide portfolios who need condition-based display, TTB / OIV data sync and Catena-X-style supply-chain integrations.
- Everything in ENGAGE
- Condition-based content
- Multi-brand / multi-estate console
- Wine-industry data integrations
- Advanced analytics
- Unlimited SKUs
All plans include SSL security, mobile optimisation, and basic support
Ready for Enterprise Scale?
Seamless integration, advanced analytics, and dedicated support for your entire product ecosystem.
Explore Enterprise SolutionsSmartLinks is a GS1 approved partner
Digital Links convert traditional barcodes into dynamic QR Codes, called 2d Barcodes, that not only help you meet EU labelling and Digital-Product-Passport legislation, but signpost your consumers to product specific information, updates and offers.
This means valuable GTIN/SKU data can be read directly from the code even without internet access, which can include batch and expiry/BBE information directly in the URL.
Useful for everything from stock and expiry checks, recall information, staff discounts, this can speed up a staff member's job or make it easier for them to help a customer.
Learn More About GS1 Digital Link
“The global transition from the trusty barcode to QR codes powered by GS1 marks the beginning of a new era of transparency, connecting products with consumers, supply chains and regulators like never before. SmartLinks is playing a vital role in making adoption simple and scalable — enabling brands of all sizes to future-proof their product strategies, enhance consumer engagement and meet evolving regulatory requirements with confidence.”
