Compliance becomes content — and a reason to buy again.
The Ecodesign for Sustainable Products Regulation (ESPR) makes Digital Product Passports mandatory for whole categories by 2027. SmartLinks turns compliance into a competitive advantage — one connected identity per product, structured for regulators and useful for customers.
Four pillars of Digital Product Passport data.
Product information
Origin, composition, manufacturing process and expected lifespan — all linked to the item's unique identity.
Repair & recycling
Disassembly instructions, spare parts availability, recycling guidance and waste sorting info.
Regulatory evidence
Structured data for conformity assessment, hazardous substances, supply chain due diligence and carbon footprint.
Sustainability claims
Environmental performance, durability metrics and reparability scores — all verifiable on the product record.
Build your DPP toolkit.
ESPR is the regulation. These pages cover the standards, the platform and the timeline behind compliant DPPs.
GS1 Digital Link
The identifier standard the EU expects DPPs to be built on.
Read GS1 Digital LinkPlatform DPP
How SmartLinks issues, hosts and serves DPP records at scale.
Read Platform DPPDPP timeline
Where ESPR sits in the wider history of digital product passports.
Read DPP timelineApparel DPP
How DPP plays out for textiles — first category in scope from 2026/27.
Read Apparel DPPBattery Passport
The EU 2023/1542 pillar — printed label from Aug 2026, QR + full passport from Feb 2027.
Read Battery PassportSmartLinks Hub
The connected-identity platform that powers every DPP record.
Read SmartLinks HubDPP guides
Deep-dive guides on battery passports, circular economy and category-specific DPPs.
Read DPP guidesCIRPASS-2 reference architecture
How SmartLinks aligns with the EU's June 2026 reference architecture for DPPs — meets, gaps and what's awaiting standardisation.
Read CIRPASS-2 reference architectureWhat SmartLinks ships out of the box.
Every SmartLinks deployment includes DPP-ready data structures, GS1 Digital Link resolution and consumer-facing passport views. You provide the product data; we provide the identity infrastructure.
The 2027 deadline is closer than it looks.
GS1 Sunrise 2027 means every retail barcode becomes a resolvable URL. Brands that start now will have tested infrastructure, clean data and trained teams before the mandate hits. Brands that wait will be scrambling for QR real estate on packaging that is already printed.
Get the ESPR playbook.
Our team has mapped the ESPR requirements to SmartLinks features. Book a walkthrough and we will show you exactly what your DPP needs to include.