SmartLinks Start · Clothing & Apparel

Give every product a life beyond the label.

Build rich digital experiences for materials, care, provenance, styling and resale — all from one product identity.

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No app required
Update anytime
One product identity
Clothing or footwear product beside its SmartLinks mobile product experience

From first wear to next life

Put the information, inspiration and services around every product.

Coral technical jacket with a QR identity label beside a phone showing a six-part product portal
01 · One identity

A useful digital experience for every product.

Connect each garment or shoe to a flexible Product Portal — shaped around its materials, care, origin, styling and next-life options.

  • Materials
  • Care
  • Origin
  • Style it
  • Registration
  • Resale
Denim overshirt with a sewn QR care label beside a phone showing materials, origin, care and repair information
02 · Inform and comply

Bring product information out of the tiny label.

Present care instructions, materials, manufacturing origin and Digital Product Passport information in a clear, updatable experience customers can actually use.

  • Care instructions
  • Materials
  • Made in
  • Repair
  • Impact
  • Product ID
Blue and cream trainers with a QR hangtag beside a phone showing styling, matching-product and feedback modules
03 · Keep them engaged

Make the product the start of the relationship.

Give customers styling ideas, matching products, useful brand content and simple ways to recommend, respond and stay connected after purchase.

  • Style ideas
  • Complete the look
  • Brand stories
  • Recommendations
  • Feedback
Olive walking boot and repair materials beside a phone showing care, repair, replacement, resale and recycling options
04 · Extend its life

Keep the product story going for longer.

Connect care, repair, replacement parts, resale and responsible end-of-life routes to the same identity — even after the original sale.

  • Care guides
  • Book repair
  • Spares
  • Resale
  • Recycle
  • Product history

Your first product can start here

Build the experience around your product before you pay a thing.

Add product information, organise the actions customers should see and preview the complete experience. Your subscription starts when you publish it live.

Start buildingYou only pay when you publishBook a walkthrough

Free until you go live · No card required · Cancel anytime

From product to published portal

  1. 01

    Add your product

    Start with the materials, care and product information you already have.

  2. 02

    Shape the experience

    Choose the content, services and next steps that fit this product.

  3. 03

    Preview, then publish

    Check every detail before the experience goes live.

For larger portfolios

Ready for enterprise scale?

Connect product data, customer experiences and operational workflows across ranges, markets and teams.

Book a walkthrough

Connect

Your product data

Bring materials, care information, content and product services together across every range.

Understand

Every product interaction

See how customers engage with individual products after they leave the shop or warehouse.

Scale

Across markets and teams

Plan a connected-product programme with integrations, analytics and dedicated support.

GS1 UK Approved Partner badge

Built on a global standard

SmartLinks is a GS1 approved partner.

GS1 Digital Links connect product identifiers to product-specific information, experiences and services while retaining the codes used across supply chains.

“The global transition from the trusty barcode to QR codes powered by GS1 marks the beginning of a new era of transparency, connecting products with consumers, supply chains and regulators like never before. SmartLinks is playing a vital role in making adoption simple and scalable.”
Anne Godfrey, CEO of GS1 UKAnne GodfreyCEO, GS1 UK