Every Product. Every Ritual. Connected.
From skincare to wellness — transform health and beauty products into intelligent, revenue-generating digital touchpoints.
Health & Beauty Product Solutions
Choose the right digital solution for your specific health and beauty product category.
Run a pharmacy, health shop, or beauty chain?
The cards above are for brands putting SmartLinks on their products. If you're the retailer, put SmartLinks on your shelf tags — readable ingredients, suitability, discount and insurance eligibility, and reorder, right at the shelf edge.
Why Choose SmartLinks™ for Health & Beauty
Our digital solutions transform how consumers interact with health and beauty products — driving engagement, trust, and revenue.
Product Authentication
Combat counterfeiting with secure digital verification. Every scan confirms authenticity and builds consumer trust.
Customer Engagement
Create direct connections through personalised digital experiences — tutorials, routines, loyalty rewards and exclusive content.
Analytics & Insights
Gain first-party data on product interactions, purchase patterns, and customer behaviour to inform marketing strategy.
Mobile-First Experience
Seamless smartphone interactions through QR codes and NFC technology — no app download required.
Brand Storytelling
Bring your brand narrative to life with rich digital content — ingredient sourcing, sustainability commitments, and founder stories.
Loyalty & Reorders
Drive repeat purchases with one-tap reordering, subscription prompts, and personalised product recommendations.
Three roles a scan now has to play
Beauty, supplements and OTC medicine share the same on-pack pressure: more compliance per square centimetre, more counterfeits in circulation, and a shopper who expects the product to teach them how to use it.
Ingredient & safety transparency
Full INCI lists, allergens, third-party certifications and patient information — accessible, multilingual, and updatable without a reprint.
Maps to the EU Cosmetic Products Regulation (EC) No 1223/2009 and, for OTC medicine, the MHRA's electronic PIL guidance.
Authentication against counterfeit
Serial-level scans for cosmetics, supplements and vape liquids — verifying the product is genuine before the customer ever uses it.
Counterfeit personal care is estimated at roughly €3bn/year of lost EU industry sales per EUIPO; on-pack verification is the cheapest defence.
Direct shopper relationship
Tutorials, routine builders, reorder, subscription and loyalty — surfaced when the customer actually has the product in their hand.
Powered by a GS1 Digital Link so the same code serves checkout, compliance and engagement.
Health & beauty connected packaging — common questions
How does a scannable label help with cosmetic ingredient compliance?+
EU Regulation (EC) No 1223/2009 requires a full ingredient list, function and warnings to be available to the consumer; the CPR review is widening the digital disclosure expectations. A SmartLink turns a tiny pack into unlimited disclosure space — INCI, fragrance allergens, sustainability claims, all updatable without changing the carton. See our cosmetics product passports guide.
Can the same QR handle OTC medicine information requirements?+
Yes. The MHRA's electronic patient information leaflet guidance allows digital PILs alongside paper, and the EMA's ePI framework is heading the same way for centrally-authorised products. The medicine flow routes regulated information separately from any consumer engagement, with audit logging.
How serious is the counterfeit problem in beauty and wellness?+
Serious enough that the EUIPO IP infringement report puts personal-care counterfeiting in the multi-billion-euro range each year. The biggest unlock from scannable packaging isn't a fancy certificate — it's that customers actually use it, which kills the resale market for fakes. See product authentication for the mechanics.
Does this work for vape and age-restricted categories?+
Yes — the vape liquids flow includes age-gating, TPD and UK equivalent disclosures, and serial-level authentication to fight the parallel market. The same SmartLinks layer handles it without a separate platform.
We're a pharmacy chain, not a brand — is there anything here for us?+
Yes. Put SmartLinks on your shelf tags and the shelf edge starts answering the questions you'd otherwise field at the counter — suitability, interactions, eligibility, reorder — and frees staff for higher-value advice.