Health & Beauty Solutions
From skincare to wellness — transform health and beauty products into intelligent, revenue-generating digital touchpoints.
Product Categories
Choose the right digital solution for your specific health and beauty product category — including our specialist flows for age-gated, novel-food and prescription-only cannabinoid categories.
Cosmetics · SkincareCosmetics, skincare, and personal care products with digital experiences that drive loyalty and repeat purchases.
Explore Beauty
Supplements · FitnessSupplements, fitness products, and wellness items with smart connections that build trust and transparency.
Explore Wellness
PharmaceuticalPharmaceutical products with authentication, compliance information, and patient guidance access.
Explore Medicine
Age-gatedVPD-compliant e-liquids with digital engagement, age verification, and repurchase tools.
Explore Vape Liquids
Novel food · 18+Novel-food CBD with 18+ age gate, batch-level COA, FSA Public List references — and the full sales, loyalty and reorder stack.
Explore CBD
Prescription-onlyPrescription-only THC: patient-only post-scan portal with digital PIL, batch COA, dosing titration and clinic-mediated refill. No consumer marketing.
Explore Medical CannabisFor pharmacies & retailers
The cards above are for brands putting SmartLinks on their products. If you're the retailer, put SmartLinks on your shelf tags — readable ingredients, suitability, discount and insurance eligibility, and reorder, right at the shelf edge.
Explore Shelf Tags
Key Benefits
Our digital solutions transform how consumers interact with health and beauty products — driving engagement, trust, and revenue.
2025
EU cosmetics SCIP / ingredient disclosure tightening under CPR review
2 million
UK consumers managing a diagnosed allergy that affects product choice
1 scan
From shelf to ingredient list, tutorial, reorder, and proof of authenticity
What a health & beauty product needs from its packaging in 2026
Beauty, supplements and OTC medicine share the same on-pack pressure: more compliance per square centimetre, more counterfeits in circulation, and a shopper who expects the product to teach them how to use it.
Full INCI lists, allergens, third-party certifications and patient information — accessible, multilingual, and updatable without a reprint.
Maps to the EU Cosmetic Products Regulation (EC) No 1223/2009 and, for OTC medicine, the MHRA's electronic PIL guidance.
Serial-level scans for cosmetics, supplements and vape liquids — verifying the product is genuine before the customer ever uses it.
Counterfeit personal care is estimated at roughly €3bn/year of lost EU industry sales per EUIPO; on-pack verification is the cheapest defence.
Tutorials, routine builders, reorder, subscription and loyalty — surfaced when the customer actually has the product in their hand.
Powered by a GS1 Digital Link so the same code serves checkout, compliance and engagement.
Customer story · Health & Beauty
GS1 Digital Link QR codes on pack turned skincare packaging into a sign-up channel — more competition entries and membership registrations.
Read the case study“Since going live with the new packaging, Transformulas has seen an uptick in customer engagement, with a significant increase in competition entries and membership registrations.”
Questions
EU Regulation (EC) No 1223/2009 requires a full ingredient list, function and warnings to be available to the consumer; the CPR review is widening the digital disclosure expectations. A SmartLink turns a tiny pack into unlimited disclosure space — INCI, fragrance allergens, sustainability claims, all updatable without changing the carton. See our cosmetics product passports guide.
See how a scan on your pack can carry ingredients, authentication, tutorials and reorders — in one walkthrough with our team.
