Connected Product
A product with a persistent digital identity through QR, NFC, RFID and GS1 Digital Link.
A Connected Product is a physical product that has been given — and continues to carry — a Connected Identity. The product itself, the packaging and any service tags all resolve to the same Product Record.
What turns a product into a Connected Product
A carrier on the product or packaging: a serialised 2D QR, an NFC tag, an RFID chip, a GS1 Digital Link printed on the label.
A canonical Product Record behind that carrier — so every scan, from every channel, reaches the same connected source of truth.
A Product Support Hub or branded experience rendered from that record for customers and agents.
What it unlocks
Marketing that converts a scan into a registration. Support that answers from the product's own data. Compliance that exports a DPP on demand. Retail that knows the SKU, batch and channel. Resale that transfers ownership instead of orphaning it. AI that grounds answers in the product itself.