SmartLinks connected product platform
All terms
Identification

Serialisation

Assigning each physical unit a unique identity (a serial number on top of its product code) — the foundation of authentication, recalls and DPPs.

A GTIN identifies a product type (every bottle of Cabernet 2023). A serial number identifies a specific bottle. Carrying both — typically as a GS1 Digital Link or an SGTIN on an NFC chip — turns 'connected packaging' into 'connected items'.

Serialisation is what makes per-unit warranty registration, anti-counterfeit detection, surgical recalls and Digital Product Passports possible. Without it, every interaction is anonymous.