A customer opens product support and spare parts on their phone beside a mountain bike

The post-purchase platform

SmartLinks Hub

The product is still out there. Its story should be too.

Give every product a lasting digital home — including the ones you no longer sell. Keep owners connected to the right information, support, spares and next steps, from the first scan to years after the sale.

The gap after checkout

The product lasts longer than its listing.

Shops move on to the next season. Owners do not. When an old product page disappears, its care details, model-specific support and useful next steps often go with it. Hub gives that information a home tied to the product, not to today's catalogue.

A scanned product label beside a discontinued tag, showing why a product needs a lasting record
The product record · 01 / 04

01 · The product record

Keep the product, even when the listing goes.

A shop is built for what is on sale today. A customer may need help with a coat, appliance or piece of equipment long after it is discontinued. Give that product a stable place for its identity, specifications, instructions and history — and decide what stays live or is archived.

The QR code should not lead to a missing page or the wrong year's model. Owners and second-hand buyers can still reach the information for the product they actually have.

  • Current and past products
  • Product history
  • Owner access
An owner scans a connected garden tool to open its instructions and spare-parts information on a phone
One identity, many entrances · 02 / 04

02 · One identity, many entrances

Make the right information easy to reach.

Connect the product record from a QR code or NFC tag on the physical item, a product page on the web and the places customers discover or buy it. Keep the destination useful as care information, support content or the next action changes.

A scan can open the product's instructions and relevant spares; the same source can support search and marketplace journeys without relying on a short-lived shop listing.

  • QR and NFC
  • Web and marketplaces
  • Update without reprinting
A merino sweater shown on desktop and mobile product pages with materials, care and repair information
After the sale · 03 / 04

03 · After the sale

Stay useful to the person who owns it.

Give customers a practical place for setup, care, support and product information. From there, help them find a relevant spare, refill or upgrade when they need one — rather than treating checkout as the end of the relationship.

The same product-centred foundation can support registration, repeat purchase, resale and recycling journeys across a wider programme.

  • Care and support
  • Spares and upgrades
  • Resale and recycling
An olive oil product page on desktop and phone presenting ingredients, allergens, nutrition and provenance
Search and AI · 04 / 04

04 · Search and AI

Give answers a source worth finding.

Publish canonical product pages and structured Product and Offer facts that match what people can see. Make specifications, manuals and care guidance available in machine-readable formats, with product records that can also inform RAG and MCP workflows.

Hub makes your own information available to search and AI systems; it cannot guarantee that a third-party assistant will find, cite or rank it. That decision remains with the platform answering the question.

  • Canonical pages
  • Structured facts
  • Markdown · RAG · MCP

Generative Engine Optimisation

Product facts that can travel beyond a product page.

There is no secret AI markup. Hub helps you maintain a complete, accessible source of product information at catalogue scale. Whether an outside search or AI service uses it is up to that service.

01Canonical product pages
Keep a stable page for each current or past product you choose to publish.
02Product & Offer data
Publish matching names, images, SKUs, GTINs, prices and availability where relevant.
03Readable documents
Bring manuals and specifications into structured text alongside the product record.
04RAG and MCP access
Make product facts available to connected assistants and agent workflows.

Where Hub fits

A product layer for the tools you already use.

Commerce, customer management and support each have a job to do. Hub adds a lasting product record between them and the physical item — without asking one system to do everything.

Commerce

Sell what's available now

Your shop presents current products, stock and transactions. Hub gives the products people already own a place beyond the listing.

CRM

Know your customers

Customer relationships remain in your CRM. Hub connects each interaction to the particular product and its owner journey.

Support

Resolve requests

Keep the helpdesk you use. Hub puts the right instructions, care information and spare-part routes within reach before and during support.

SmartLinks Hub

Your products have a life beyond the sale.

See how a lasting product record could work across your catalogue, channels and existing systems.