GS1 Digital Link
A web-URL syntax from GS1 that turns standard product identifiers (GTINs, serials, lot codes) into resolvable URLs.
GS1 Digital Link is a URI syntax that takes the barcodes the retail world already uses — GTINs, serial numbers, lot and batch codes — and expresses them as web URLs that any browser, scanner or agent can dereference.
It is the bridge between the offline product-identification standards (1D barcodes, EAN/UPC, GTIN) and the online world of QR codes, NFC, web links and AI agents. One identifier, two readers: a checkout scanner sees a GTIN, a phone sees a URL.
GS1's Sunrise 2027 program is pushing retailers and brands to adopt 2D barcodes (typically QR carrying a Digital Link) at point-of-sale. It's the standards backbone underneath connected packaging.