SmartLinks vs the alternatives
Considering a connected product platform? See how SmartLinks compares on AI, GS1 Digital Link, DPP compliance and platform depth.
Scantrust
Anti-counterfeiting and secure QR management.
SmartLinks adds AI, DPP depth, and a full post-purchase platform.
Blue Bite
Connected product experiences for luxury and enterprise brands.
SmartLinks runs on open GS1 standards with AI and DPP built in — no proprietary URL lock-in.
Brij
Shopify-centric D2C tool for identity capture and warranty registration.
SmartLinks works for D2C and B2B on any stack, with GS1, DPP, AI, NFC and RFID.
Avery Dennison atma.io
Enterprise connected product cloud tied to Avery Dennison labels.
SmartLinks is vendor-neutral, self-service, and live in under an hour — no label lock-in.
Digimarc
Proprietary digital watermarks for enterprise supply chain intelligence.
SmartLinks runs on open GS1 standards — no proprietary watermarks or enterprise procurement.
Polytag
Enterprise recycling-tech platform using invisible UV tags and GS1 QR for FMCG brands.
SmartLinks is a full connected-product platform — AI, warranty, ownership, NFC/RFID and self-service — not just recycling infrastructure.
QR-Squared
Self-serve GS1 QR code and basic DPP generator from Polytag, aimed at smaller brands.
SmartLinks gives you serialisation, DPP, AI and NFC/RFID at every tier — not gated behind an Enterprise sales call.
Orca Scan
Spreadsheet-driven GS1 Digital Link QR generator that points GTINs at auto-generated brand pages via a GS1 resolver.
SmartLinks is a full digital-twin platform behind every scan — Orca Scan's GS1 Digital Link ends at a static, resolver-hosted brand page per GTIN.
Why teams switch to SmartLinks
What the comparison table can't quite capture.
Live in under an hour
No sales calls, no scoping decks. Self-serve setup with GS1 Digital Link out of the box.
AI on every product
Per-product AI assistant with RAG/MCP — deflects support tickets and answers buyer questions.
One platform, whole lifecycle
Auth, DPP, warranty, ownership, upsells — no bolt-on vendors, no vendor lock-in.