SmartLinks vs Scantrust
The connected product platform that goes beyond anti-counterfeiting.
Free trial — no payment until you go live · ESPR / DPP Ready
Feature comparison
Side-by-side on the capabilities that shape a connected product programme.
| Feature | SmartLinksUs | Scantrust |
|---|---|---|
| GS1 Digital Link | GS1 UK Approved Partner | GS1 France partner |
| AI Product Assistant | Per-product RAG/MCP | No |
| Digital Product Passport (ESPR) | Built-in, compliance-ready | Partial |
| Post-Purchase Platform | Full lifecycle | No |
| QR Codes | Yes | Copy-protected secure QR |
| NFC Support | Yes | No |
| RFID Support | Yes | No |
| Warranty Automation | Yes | No |
| Ownership Capture | Yes | No |
| Smart Product Pages (SEO) | Yes | No |
| Multi-Audience Scanning | Yes | No |
| AI/LLM Readiness (MCP/RAG) | Yes | No |
| Vendor Lock-in Risk | None — open standards | Medium — proprietary secure QR |
| Industry Templates | Yes | No |
| Pricing | Free tier · transparent plans · no payment until live | From $250/mo, no trial |
| Self-Service Setup | Live in under an hour | Yes |
The quick verdict
Three differences that matter most for enterprise buyers.
AI product assistant
SmartLinks includes a per-product AI assistant trained on your product data. Scantrust doesn't offer AI.
Full post-purchase platform
SmartLinks covers warranty, ownership, upsells, and lifecycle triggers. Scantrust focuses on anti-counterfeiting.
QR + NFC + RFID
SmartLinks supports all three carrier technologies. Scantrust is QR-only.
Key differences
The story behind the table — why enterprise buyers pick SmartLinks.
Anti-counterfeiting tool vs. connected product platform
Scantrust was built to detect counterfeit products using patented copy-protected QR codes. That's valuable if counterfeiting is your primary problem, but it means the platform wasn't designed for post-purchase engagement, warranty automation, or consumer relationships. SmartLinks is a full connected product platform — every product gets a digital identity that powers support, compliance, commerce, and AI from day one.
No AI, no post-purchase
Scantrust doesn't offer AI product assistants, warranty automation, ownership capture, or lifecycle triggers. SmartLinks gives every product an AI-powered support hub that deflects tickets, captures owners, and drives repeat revenue.
QR-only vs. QR + NFC + RFID
Scantrust is a QR-only platform. SmartLinks supports QR, NFC, and RFID — giving you flexibility to choose the right technology for each product category and price point.
DPP depth
Scantrust has added basic ESPR features, but without compliance scoring, sector-specific templates, or a DPP-first architecture. SmartLinks was built for DPP from the ground up with the full compliance toolkit.
Who should choose SmartLinks over Scantrust?
- You need a connected product platform, not just an anti-counterfeiting tool
- You want AI-powered product support that deflects tickets and captures product owners
- You need NFC or RFID alongside QR codes
- You're preparing for DPP and want built-in compliance, not bolted-on features
Ready to see the difference?
Free trial — no payment until you go live.
GS1 UK Approved Partner · ESPR Ready · No payment until live