SmartLinks vs Avery Dennison atma.io
Enterprise-grade connected products without the label vendor lock-in.
Free trial — no payment until you go live · ESPR / DPP Ready
Feature comparison
Side-by-side on the capabilities that shape a connected product programme.
| Feature | SmartLinksUs | Avery Dennison atma.io |
|---|---|---|
| Pricing | Free tier · transparent plans · no payment until live | Enterprise-only, no public pricing |
| Self-Service Setup | Live in under an hour | No |
| Hardware Independence | Any label or tag vendor | Tied to Avery Dennison ecosystem |
| Target Market | SME to Enterprise | Enterprise only |
| AI Product Assistant | Per-product RAG/MCP | No |
| Time to Value | Under an hour | Months of implementation |
| GS1 Digital Link | GS1 UK Approved Partner | Yes |
| Post-Purchase Platform | Full lifecycle | Partial |
| Digital Product Passport (ESPR) | Built-in, self-service | DPP Portal, enterprise-gated |
| Focus | Product identity + engagement + compliance | Supply chain tracking |
| Vendor Lock-in Risk | None — open standards | High — Avery Dennison hardware |
The quick verdict
Three differences that matter most for enterprise buyers.
Vendor-neutral hardware
atma.io is designed around Avery Dennison labels and tags. SmartLinks works with any label, tag, or print partner.
Live in under an hour
SmartLinks is fully self-service with a free trial. atma.io is enterprise-only with months of implementation.
AI + post-purchase depth
SmartLinks ships AI product assistants and a full post-purchase OS. atma.io focuses on supply chain and DPP portals.
Key differences
The story behind the table — why enterprise buyers pick SmartLinks.
Label vendor vs platform vendor
atma.io was built to add a digital layer on top of Avery Dennison's label and RFID business. That's a natural fit if you're already an Avery Dennison customer, but it ties your connected product strategy to a single hardware supplier. SmartLinks is vendor-neutral — bring any print partner, label, tag, or existing inventory.
Self-service vs enterprise procurement
SmartLinks is a free trial and a self-service setup — brands go live in under an hour. atma.io is an enterprise procurement with a sales cycle, implementation project, and gated DPP portal.
Supply chain vs full lifecycle
atma.io excels at supply chain traceability. SmartLinks covers the same identity fabric and extends it into post-purchase engagement — AI support, warranty, ownership, resale, and lifecycle triggers.
AI product assistants
SmartLinks ships an AI assistant per product, ready for MCP and RAG. atma.io doesn't offer AI product assistants.
Who should choose SmartLinks over Avery Dennison atma.io?
- You want connected products without committing to one label vendor
- You need to go live in weeks, not quarters, with a free trial to prove ROI
- You want AI product support and full post-purchase engagement, not just supply chain
- You value self-service compliance tooling over enterprise-gated portals
Ready to see the difference?
Free trial — no payment until you go live.
GS1 UK Approved Partner · ESPR Ready · No payment until live