DPP
Digital Product Passport
A structured digital record attached to a physical product that exposes its identity, composition, compliance and lifecycle data on demand.
A Digital Product Passport (DPP) is a machine-readable record carried by a physical product — reachable from a QR, NFC tag or GS1 Digital Link printed on the item — that exposes information about what the product is, what it's made of, how to use it, how to repair it, and how to dispose of it.
Under the EU's ESPR regulation, DPPs become mandatory across category after category from 2027 onwards, starting with textiles, batteries, electronics and furniture. The point is to give regulators, retailers, repairers, recyclers and consumers a single source of truth instead of fragmented PDFs and product pages.
On SmartLinks, a DPP isn't a separate artefact — it's a view of the Product Record. The same record powers support, marketing and resale; the DPP is just the regulator-shaped slice of it.