Smarter Packaging for CBD
SmartLinks™ turns every CBD bottle, gummy jar and topical into an age-gated trust and revenue channel — surfacing batch-level Certificates of Analysis, driving one-tap reorder, and building loyalty through QR codes and NFC.
Connected Packaging Features for CBD
Everything You Need, Built In — Discover how SmartLinks™ technology enhances every aspect of your products
Batch-Level COA
Publish the ISO-accredited Certificate of Analysis for the exact batch in the shopper's hand — cannabinoid profile, terpenes, and contaminant panel — the moment they scan.
Age-Gated Portal
Gate the experience with a lightweight 18+ check before commerce, education or content — protecting brand and shopper without breaking the flow.
One-Tap Reorder & Subscribe
Turn every pack into a reorder button. Subscribe & save, top-up reminders and one-tap replenishment lift LTV without any app download.
Strength & Format Discovery
Guide shoppers between oils, softgels, gummies and topicals with a scan-triggered quiz — matching format and strength to their goals.
Loyalty, Referral & Reviews
Reward repeat purchase with points, referral bonuses and post-purchase review capture — a full engagement loop attached to every unit.
First-Party Data & FSA-Ready Records
Capture opt-in preferences, dosage and format data while keeping FSA Public List references, novel-food application IDs and batch history one tap away.
CBD Brand Revenue, Trust & Engagement Solutions
Turn Every Bottle Into a Trust and Revenue Engine
CBD lives or dies on trust and repeat purchase. SmartLinks™ proves what's in each batch and makes the next order a single tap — driving LTV while keeping novel-food and cosmetic obligations covered.
One-Tap Reorder & Subscribe
Frictionless replenishment straight from the pack — subscribe & save, top-up reminders, and one-tap refills that turn first-time buyers into monthly customers.
Bundle & Cross-Sell
Recommend the right companion SKUs at the right moment — sleep stack, recovery balm, pet drops — surfaced by the scanned product, not a generic cart.
Loyalty, Referral & Reviews
Reward the behaviours that matter — repeat purchase, referral, verified reviews — through a loyalty layer built into the scan experience.
First-Party Data Capture
Consent-based email and SMS opt-in with real preference data (format, strength, goals) — the foundation for personalised marketing without third-party cookies.
How It Works
Get started in minutes — no complex integration required
Apply SmartLinks™ to Every Pack
Add a GS1 Digital Link QR code or NFC tag to labels and cartons — works with existing artwork, print workflows and batch coding.
Shoppers Scan & Verify
An age-gated portal opens the batch COA, cannabinoid profile, dosage guidance and reorder — no app, no login friction, no medicinal claims.
Convert, Retain & Learn
Every scan feeds first-party data, loyalty and reorder — while every batch's COA stays live and auditable for FSA and retailer compliance.
Industry Use Cases
CBD connected packaging — common questions
How does SmartLinks handle FSA novel-food requirements for CBD?+
The portal can surface the SKU's FSA Public List application reference, batch-level Certificates of Analysis, cannabinoid profile and contaminant panel per batch, and the FSA provisional adult ADI of 10 mg/day — so the shopper, retailer and regulator all see the same up-to-date record without a reprint.
Can CBD packaging carry health claims through the QR portal?+
No. Ingestible CBD is a novel food and CBD cosmetics sit under the Cosmetic Products Regulation (EC) No 1223/2009 — neither route permits medicinal claims. The SmartLinks portal is built to surface batch quality, servings and lifestyle content, never disease treatment, cure or prevention language.
Do you age-gate the CBD portal?+
Yes — an 18+ gate sits in front of commerce, loyalty and educational content by default. It's lightweight (no ID upload for the base tier) and can be swapped for a stricter check where a specific market or retailer requires it.
Which mechanics actually drive LTV on a CBD pack?+
In practice the biggest lifts come from batch-level COA (trust unlock), subscribe & save with top-up reminders, format upsell (oil → gummy → topical) and post-purchase review capture. Loyalty points and referral layer on top once the reorder loop is live.
How is this different from Medical Cannabis (THC)?+
Medical THC is a prescription-only medicine in the UK (MHRA CBPM 'specials' guidance). Its portal is patient-only post-scan and cannot carry consumer marketing, loyalty or discount mechanics — see the Medical Cannabis page for how SmartLinks handles that flow.
Ready to Turn Every CBD Pack Into a Trust and Sales Channel?
Join CBD brands using SmartLinks™ to publish batch-level COAs, drive subscribe & save, and build first-party loyalty — all from a single QR code on every pack.