CBD connected packaging — common questions

How does SmartLinks handle FSA novel-food requirements for CBD?+

The portal can surface the SKU's FSA Public List application reference, batch-level Certificates of Analysis, cannabinoid profile and contaminant panel per batch, and the FSA provisional adult ADI of 10 mg/day — so the shopper, retailer and regulator all see the same up-to-date record without a reprint.

Can CBD packaging carry health claims through the QR portal?+

No. Ingestible CBD is a novel food and CBD cosmetics sit under the Cosmetic Products Regulation (EC) No 1223/2009 — neither route permits medicinal claims. The SmartLinks portal is built to surface batch quality, servings and lifestyle content, never disease treatment, cure or prevention language.

Do you age-gate the CBD portal?+

Yes — an 18+ gate sits in front of commerce, loyalty and educational content by default. It's lightweight (no ID upload for the base tier) and can be swapped for a stricter check where a specific market or retailer requires it.

Which mechanics actually drive LTV on a CBD pack?+

In practice the biggest lifts come from batch-level COA (trust unlock), subscribe & save with top-up reminders, format upsell (oil → gummy → topical) and post-purchase review capture. Loyalty points and referral layer on top once the reorder loop is live.

How is this different from Medical Cannabis (THC)?+

Medical THC is a prescription-only medicine in the UK (MHRA CBPM 'specials' guidance). Its portal is patient-only post-scan and cannot carry consumer marketing, loyalty or discount mechanics — see the Medical Cannabis page for how SmartLinks handles that flow.

Ready to Turn Every CBD Pack Into a Trust and Sales Channel?

Join CBD brands using SmartLinks™ to publish batch-level COAs, drive subscribe & save, and build first-party loyalty — all from a single QR code on every pack.