Health & Beauty · Medicine

Smarter Packaging for Medical Connections

SmartLinks™ creates dynamic portals of digital product information, authenticity and engagement around your pharmaceutical products that connect through QR Codes and NFC technology.

Solace ibuprofen tablets bottle with a QR printed on its label beside a clean white and teal pharmacy phone portal with a dose schedule timeline, a large Log a Dose button, Dosage Guide and Reorder Tablets actions
01 / 06Pain relief

Key Features

Connected Packaging Features for Pharmaceuticals

Everything You Need, Built In — Discover how SmartLinks™ technology enhances every aspect of your products

Anti-Counterfeiting — medicine with a scannable portal

Anti-Counterfeiting

Protect patients with serial-level authentication. Every scan verifies the product is genuine, traceable, and safe for consumption.

VASCORA amlodipine carton with a QR printed on the pack beside a phone showing a repeat prescription and pharmacy finder portal

Pharmaceutical Revenue & Patient Engagement Solutions

Turn Every Package Into a Patient Engagement Channel

SmartLinks™ transforms pharmaceutical packaging into an active engagement channel — improving patient outcomes, driving product discovery, and unlocking new revenue from every package.

01

Easy Refills & Reorders

One-tap prescription refill requests, pharmacy locators, and auto-replenishment reminders that reduce drop-off and drive recurring revenue.

02

Product Discovery

Recommend complementary products from your range — supplements alongside prescriptions, companion therapies, and wellness cross-sells at the perfect moment.

03

First-Party Data & Insights

Capture opt-in patient preferences, usage patterns, and engagement data to power personalised communications and smarter commercial decisions.

04

Patient Loyalty & Adherence

Reward consistent engagement with adherence support, educational content, and loyalty programmes that build long-term brand relationships.

How It Works

How It Works

Go live in under an hour — no complex integration required

LENARA omeprazole carton with a QR printed on the pack beside a phone confirming the product is genuine, with patient leaflet, how to take and side effect reporting buttons
Step 01Serialise & Encode Your Packaging

Use Cases

Industry Use Cases

Prescription Medicines

Authentication, digital patient leaflets, dosage guidance, easy reorders, refill reminders, and adverse event reporting for prescription pharmaceuticals.

Vaccines & Biologics

Cold-chain verification, batch traceability, administration guides, and real-time safety monitoring for temperature-sensitive biologics.

OTC Medicines

Ingredient transparency, usage guides, interaction warnings, and easy reorders for over-the-counter medicines and remedies.

Medical Devices

Setup guides, maintenance schedules, owner registration and regulatory compliance documentation for Class I–III medical devices.

Paediatric Medicines

Age-appropriate dosage calculators, flavour guides, administration tips, and caregiver support for children's medicines.

Ophthalmic Products

Application instructions, storage guidance, expiry tracking, and lens care routines for eye drops, solutions, and ophthalmic devices.

Transformulas Miracle skincare with a SmartLinks mobile experience delivering tips, video and rewards

Customer story · Health & Beauty

How Transformulas did it

GS1 Digital Link QR codes on pack turned skincare packaging into a sign-up channel — more competition entries and membership registrations.

“Since going live with the new packaging, Transformulas has seen an uptick in customer engagement, with a significant increase in competition entries and membership registrations.”

From the Transformulas case study
Read the case study

Ready to Transform Your Pharmaceutical Products?

Join forward-thinking pharma brands already using SmartLinks™ to protect patients, drive product discovery, and unlock new revenue from every package.