SmartLinks connected product platform

Smart Shelf Tags for Health & Beauty Retail

Transform pharmacies, health shops, and beauty chains with interactive digital shelf tags. Give shoppers instant access to ingredient information, suitability checks, reviews, and purchasing options — right at the point of decision.

SmartLinks connected product platform — illustrative product imagerySmartLinks connected product platform — illustrative product imagerySmartLinks connected product platform — illustrative product imagery
Key Features

Shelf-Edge Information That Actually Helps

Everything You Need, Built In — Discover how SmartLinks™ technology enhances every aspect of your products

Interactive Displays

QR codes on shelf tags provide instant access to product information, ingredients, and reviews — no app required.

Suitability & Allergens

Show clear, readable allergen, ingredient, and contraindication information for shoppers with sensitivities, conditions, or specific dietary needs.

Discount & Insurance Eligibility

Help shoppers check whether a product is covered by their discount card, loyalty scheme, FSA/HSA, or healthcare programme before they get to the till.

Customer Analytics

Track which products customers are most interested in. Gather insights on scans, dwell time, and conversion at the shelf edge.

Dynamic Content

Update product information, promotions, and seasonal campaigns in real-time across every store — no reprint, no truck roll.

Multi-Language Support

Serve diverse shopper bases with on-demand translations — perfect for tourist locations, urban pharmacies, and international beauty chains.

Pharmacy & Beauty Retail Revenue Solutions

Turn Every Shelf Edge Into a Conversation

SmartLinks™ shelf tags do the work a pharmacist or beauty advisor would — at scale, 24/7, in every aisle. Give shoppers the answers they need to buy with confidence.

Turn Every Shelf Edge Into a Conversation — SmartLinks

Reduce Returns & Wrong Purchases

Help shoppers pick the right product first time — fewer returns, fewer disappointed customers, fewer awkward conversations at the till.

Free Up Staff Time

Answer the basic questions automatically so pharmacists and beauty advisors can focus on the high-value conversations that actually need a human.

Drive Loyalty Sign-Ups

Use shelf-edge scans as the moment to join loyalty schemes, link discount cards, and capture opt-in data for personalised follow-up.

Cross-Sell at the Decision Point

Recommend complementary products — moisturiser with cleanser, vitamin D with calcium — exactly when the shopper is making the choice.

How It Works

Get started in minutes — no complex integration required

How It Works — SmartLinks how-it-works illustration
01

Add SmartLinks™ to Your Shelf Tags

Print or apply GS1 Digital Link QR codes to existing shelf-edge labels — works with current label print workflows and ESLs.

02

Shoppers Scan at the Shelf

A simple scan opens a clean, mobile-friendly experience — ingredients, suitability, reviews, eligibility — no app download required.

03

Measure, Learn, and Update

Real-time analytics show what shoppers engage with. Update content centrally and push to every store instantly.

Industry Use Cases

PharmaciesOTC suitability checks, interaction warnings, dosing guidance, generic-vs-brand comparisons, and prescription support information — readable, multi-language, and always up to date.
Health ShopsSupplement formulation details, third-party testing results, stacking guidance, and goal-based recommendations for vitamins, minerals, and natural health products.
Beauty ChainsShade matching, skin-type guidance, ingredient deep-dives, application tutorials, and routine builders — the in-store beauty advisor experience, on every shopper's phone.
FSA / HSA / Discount EligibilityClear at-a-glance information on which products are covered by flexible spending accounts, health savings accounts, insurance schemes, or store loyalty discounts.
AccessibilityLarge-text rendering, audio descriptions, and screen-reader support — making shelf-edge information genuinely accessible to partially sighted and elderly shoppers.
Reorder & RefillOne-tap reorder of regular medications, supplements, and beauty staples — turning a shelf scan into a subscription or a click-and-collect order.

Ready to Transform Your Health & Beauty Shelf Edge?

Join forward-thinking pharmacies, health shops, and beauty retailers using SmartLinks™ shelf tags to inform shoppers, free up staff, and drive loyalty.