Health & Beauty · Beauty

Smarter Packaging for Beautiful Connections

SmartLinks™ creates dynamic portals of digital product information, authenticity and engagement around your beauty products that connect through QR Codes and NFC technology.

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Mira & Co terracotta blusher compact with a small QR printed on the lid beside a phone portal showing where to place blush, look options and a tutorial button

01 / 06Blusher

Key Features

Connected Packaging Features for Beauty & Cosmetics

Everything You Need, Built In — Discover how SmartLinks™ technology enhances every aspect of your products

Ingredient Transparency

Give consumers full visibility into what's in their products — from INCI lists to sourcing origins and allergen warnings.

Luna Noir mascara beside its branded Volume and Length phone portal

Beauty Brand Revenue & Consumer Engagement Solutions

Turn Every Product Into a Revenue Engine

SmartLinks™ transforms passive packaging into an active sales channel — driving loyalty, repeat purchases, and first-party data capture at the point of use.

One-Tap Repurchase

Make it effortless for consumers to reorder their favourite products directly from the packaging — no searching, no friction.

First-Party Data Capture

Build direct relationships with your consumers. Capture opt-in data, preferences, and skin profiles to power personalised marketing.

Loyalty & Rewards

Reward repeat engagement with points, exclusive content, early access to new launches, and members-only promotions.

Cross-Sell & Upsell

Recommend complementary products from your range — serums with moisturisers, primers with foundations — at the perfect moment.

How It Works

Go live in under an hour — no complex integration required

Bloom & Bounce blush packaging beside its coral application and care phone portal — 01Apply SmartLinks™ to Your Packaging

Use Cases

Industry Use Cases

Skincare

Ingredient deep-dives, routine builders, skin-type matching, and refill subscriptions for serums, moisturisers, and SPF.

Customer story · Health & Beauty

How Transformulas did it

GS1 Digital Link QR codes on pack turned skincare packaging into a sign-up channel — more competition entries and membership registrations.

“Since going live with the new packaging, Transformulas has seen an uptick in customer engagement, with a significant increase in competition entries and membership registrations.”
From the Transformulas case study

Read the case study

Ready to Transform Your Beauty Products?

Join forward-thinking brands already using SmartLinks™ to drive engagement, build loyalty, and unlock new revenue from every product.

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