Health & Beauty · Wellness
SmartLinks™ creates dynamic portals of digital product information, authenticity and engagement around your wellness products that connect through QR Codes and NFC technology.
Key Features
Everything You Need, Built In — Discover how SmartLinks™ technology enhances every aspect of your products
Full visibility into supplement formulas, sourcing origins, third-party certifications, and allergen warnings — building consumer confidence.
Wellness Brand Revenue & Engagement Solutions
SmartLinks™ transforms passive packaging into an active engagement channel — driving loyalty, repeat purchases, and first-party data capture at the point of use.
01
Make it effortless for consumers to reorder their favourite supplements and wellness products directly from the packaging.
02
Build direct relationships with health-conscious consumers. Capture opt-in data, preferences, and wellness goals to power personalised marketing.
03
Reward repeat engagement with points, exclusive content, early access to new formulations, and members-only wellness programmes.
04
Recommend complementary products from your range — probiotics with vitamins, protein with recovery supplements — at the perfect moment.
$327bn
Global dietary supplements market size, growing ~9% CAGR
1 in 5
Supplements tested in independent studies fail to match label claims
~80%
Of supplement buyers say third-party testing increases their trust
Trust, transparency, and adherence
Supplements and wellness live in a low-trust category — own-label players, opaque sourcing, and a long history of mis-labelled actives. SmartLinks turns each bottle into a verifiable record that the consumer, the retailer and the regulator can all read.
Serial-level verification plus links to Certificates of Analysis, third-party lab reports, and batch-level testing data — visible from the bottle.
Aligns with USP and NSF supplement verification, and supports EFSA food-supplement labelling.
Full INCI/active breakdown, sourcing origin, allergen warnings, and any health-claim evidence — surfaced in the consumer's own language, updated without re-printing labels.
Meets the EU Food Information to Consumers Regulation (No 1169/2011) and EU Nutrition & Health Claims (No 1924/2006) on what may be said about a supplement.
Dosage timers, refill reminders, and one-tap reorders that turn a bottle into a recurring-revenue channel and a measurable adherence signal.
Patterns drawn from WHO adherence research — long-term therapy adherence in developed countries averages ~50%; the gap is the prize.
How It Works
Go live in under an hour — no complex integration required
Use Cases
Ingredient deep-dives, dosage guides, third-party testing results, and subscription refills for vitamins, minerals, and nutraceuticals.
Macro breakdowns, stacking guides, workout pairing recommendations, and easy reorders for protein, pre-workout, and recovery products.
Sourcing transparency, organic certifications, sustainability stories, and community engagement for clean-label wellness brands.
Usage guides, blending recipes, diffuser instructions, and authenticity verification for essential oils and aromatherapy products.
SPF guides, reapplication reminders, ingredient transparency, and personalised skin-type recommendations for sun care products.
Assembly guides, workout programmes, maintenance tips, owner registration and accessory cross-sells for home fitness equipment.
Customer story · Health & Beauty
GS1 Digital Link QR codes on pack turned skincare packaging into a sign-up channel — more competition entries and membership registrations.
Read the case study“Since going live with the new packaging, Transformulas has seen an uptick in customer engagement, with a significant increase in competition entries and membership registrations.”
Questions
No. Food supplements are governed primarily as foods under Directive 2002/46/EC, with labelling rules under the EU Food Information to Consumers Regulation (No 1169/2011) and any health claim restricted by Regulation (EC) No 1924/2006. The standard for what may appear on pack is strict — but the standard for digital transparency around the product is wide open, and that's where SmartLinks lives.
Join forward-thinking brands already using SmartLinks™ to drive engagement, build loyalty, and unlock new revenue from every product.
