Smarter Packaging for Wellness Connections
SmartLinks™ creates dynamic portals of digital product information, authenticity and engagement around your wellness products that connect through QR Codes and NFC technology.
Connected Packaging Features for Wellness Products
Everything You Need, Built In — Discover how SmartLinks™ technology enhances every aspect of your products
Ingredient Transparency
Full visibility into supplement formulas, sourcing origins, third-party certifications, and allergen warnings — building consumer confidence.
Authenticity Verification
Combat counterfeit supplements with serial-level authentication. Consumers scan to verify their product is genuine and safe.
Usage & Dosage Guides
Deliver expert guidance on dosage, timing, stacking protocols, and personalised wellness plans directly from the product packaging.
Reorders & Subscriptions
Drive repeat revenue with one-tap reorders, subscription sign-ups, and complementary product recommendations at the moment of use.
GS1 Digital Link
A single code that powers retail compliance, supply chain visibility, and rich consumer engagement — all from one QR code.
Dynamic Content Updates
Update your digital experience without reprinting packaging. New formulations, seasonal campaigns, and regulatory changes go live instantly.
Wellness Brand Revenue & Engagement Solutions
Turn Every Product Into a Wellness Engine
SmartLinks™ transforms passive packaging into an active engagement channel — driving loyalty, repeat purchases, and first-party data capture at the point of use.
One-Tap Repurchase
Make it effortless for consumers to reorder their favourite supplements and wellness products directly from the packaging.
First-Party Data Capture
Build direct relationships with health-conscious consumers. Capture opt-in data, preferences, and wellness goals to power personalised marketing.
Loyalty & Rewards
Reward repeat engagement with points, exclusive content, early access to new formulations, and members-only wellness programmes.
Cross-Sell & Upsell
Recommend complementary products from your range — probiotics with vitamins, protein with recovery supplements — at the perfect moment.
How It Works
Get started in minutes — no complex integration required
Apply SmartLinks™ to Your Packaging
Add a GS1 Digital Link QR code or NFC tag to your product packaging, labels, or inserts — works with existing print workflows.
Consumers Scan & Engage
A simple scan opens a rich, branded digital experience — ingredients, dosage guides, certifications, and authentication — no app required.
Drive Sales & Collect Insights
Every interaction generates first-party data. Track engagement, optimise campaigns, and turn packaging into your highest-converting channel.
Industry Use Cases
What a connected wellness product actually proves
Supplements and wellness live in a low-trust category — own-label players, opaque sourcing, and a long history of mis-labelled actives. SmartLinks turns each bottle into a verifiable record that the consumer, the retailer and the regulator can all read.
Ingredient & claims transparency
Full INCI/active breakdown, sourcing origin, allergen warnings, and any health-claim evidence — surfaced in the consumer's own language, updated without re-printing labels.
Meets the EU Food Information to Consumers Regulation (No 1169/2011) and EU Nutrition & Health Claims (No 1924/2006) on what may be said about a supplement.
Adherence & reorder
Dosage timers, refill reminders, and one-tap reorders that turn a bottle into a recurring-revenue channel and a measurable adherence signal.
Patterns drawn from WHO adherence research — long-term therapy adherence in developed countries averages ~50%; the gap is the prize.
Wellness & supplement QR — common questions
Are dietary supplements regulated like medicines in the EU?+
No. Food supplements are governed primarily as foods under Directive 2002/46/EC, with labelling rules under the EU Food Information to Consumers Regulation (No 1169/2011) and any health claim restricted by Regulation (EC) No 1924/2006. The standard for what may appear on pack is strict — but the standard for digital transparency around the product is wide open, and that's where SmartLinks lives.
Can the QR show our third-party Certificate of Analysis?+
Yes — and increasingly, you'll be expected to. Independent organisations such as USP Verified and NSF Certified for Sport test supplement batches against label claims; the QR can deep-link to the live CoA for the specific lot the customer is holding. That's the most efficient way to address the well-documented gap between label claims and tested content in this category.
How does this help with subscription and adherence?+
Wellness is a category where consumption rhythm matters as much as the sale. A scan on first use can set up a refill reminder timed to the bottle's days-of-supply, surface dosage and stacking guidance, and route the next purchase to your own commerce — not Amazon. WHO research has put long-term adherence to chronic therapy at around 50% in developed countries; closing that gap is both better outcomes for the customer and recurring revenue for the brand.
What about essential oils, aromatherapy and other 'cosmetic-adjacent' wellness products?+
Those products sit under the EU Cosmetic Products Regulation (EC) No 1223/2009 rather than food law, but the connected-packaging pattern is the same: authenticity, ingredient transparency, usage guidance, and reorder. The QR doesn't care which regulatory regime the product is in — it routes to the right experience for the right scanner.
Ready to Transform Your Wellness Products?
Join forward-thinking brands already using SmartLinks™ to drive engagement, build loyalty, and unlock new revenue from every product.