From the production line to product life.
SmartLinks helps automotive manufacturers meet EU DPP obligations, combat counterfeiting, and build direct relationships with the people who use your products — all from one connected identity per part.
Compliance. Authentication.Ownership.
Everything an automotive manufacturer needs to comply with new EU rules, defeat counterfeits and win a direct line to the end user — from one part-level digital identity.
Compliance & Digital Product Passports
The EU Battery Regulation, ESPR and the new End-of-Life Vehicles Regulation are creating the most comprehensive product data requirements the automotive industry has ever seen. SmartLinks generates and maintains your Digital Product Passports automatically — so compliance becomes a by-product of your product identity, not a separate project.
Authentication & Anti-Counterfeit
The global counterfeit automotive parts market is worth £45 billion. Standard QR codes can be reproduced with any printer. SmartLinks provides multi-layered authentication that gives every genuine part a digital identity that cannot be cloned — and gives your technicians, dealers and customers instant verification with a single scan.
Post-Purchase & Owner Experience
Automotive manufacturers typically have zero direct contact with the person who fits or uses their part. SmartLinks changes that. When an end user scans your part for the first time, they register as the owner — and you gain a direct, first-party relationship with them for the lifetime of that product.
A printed QR won't survive a sidewall. Embedded RFID + NFC will.
For tyre manufacturers, the 2027 Tyre DPP needs a carrier that lasts the life of the tyre — through retread, remould and end-of-life sorting. SmartLinks binds vulcanised UHF RFID, sidewall NFC and label QR to one tyre identity. See the deep-dive → /solutions/automotive/tyre-tags
Vulcanised UHF RFID
Sidewall NFC inlay
Printed QR on label / box
Traceability that works across tiers
Automotive supply chains are among the most complex in the world — thousands of components, hundreds of suppliers, multiple jurisdictions. SmartLinks gives every component a persistent digital identity that travels with it from sub-assembly to finished vehicle.
From sub-component to finished vehicle
One identity, one record — travelling with the part.
See how SmartLinks works for your parts.
Book a 30-minute walkthrough with the team, or start free and connect your first part today.