Clothing

Turn Every Garment Into a Sales Channel

SmartLinks™ transforms passive clothing labels into powerful sales tools — driving one-tap repurchases, range discovery, loyalty rewards, and direct customer relationships from every garment.

Book a walkthrough Explore the Features
Tailored navy suit beside a Holland & Reed owner's portal with care, alterations and styling
01 / 07

Key Features

Connected Packaging Features for Clothing Brands

Everything You Need, Built In — Discover how SmartLinks™ technology enhances every aspect of your products

One-Tap Repurchases

Make it effortless for customers to reorder their favourite styles, sizes, and colours directly from the garment — no searching, no friction, just repeat revenue.

Clothing Revenue & Customer Engagement Solutions

Turn Every Garment Into a Revenue Channel

SmartLinks™ transforms passive clothing labels into active sales tools — driving loyalty, repeat purchases, and direct consumer relationships from every item in your range.

Camel trench coat on a hanger beside a phone showing the City Trench portal with a rainy-street campaign, loyalty points, complete-the-look picks and shop and fit guide buttons

One-Tap Reorders

Make it effortless for customers to repurchase their favourite styles, sizes, and colours directly from the garment — no searching, no friction.

First-Party Data Capture

Build direct relationships with your customers. Capture opt-in preferences, size profiles, and style interests to power personalised marketing.

Loyalty & Rewards

Reward engagement with points, early access to new drops, members-only promotions, and exclusive behind-the-scenes content.

Cross-Sell & Complete the Look

Recommend complementary pieces from your collection — jackets with trousers, accessories with dresses — at the perfect moment of wear.

How It Works

Go live in under an hour — no complex integration required

Hand holding a phone showing the Nordlys portal beside a sweater with a QR hang tag

Step 01 of 03

Apply SmartLinks™ to Your Labels

Add a QR code or NFC tag to hang tags, sewn-in labels, or packaging — works with existing production workflows.

Industry Use Cases

Casual Wear

Style guides, fabric stories, care instructions, and easy reorders for t-shirts, knitwear, and everyday essentials.

Clothing

Ready to Drive More Sales From Every Garment?

Join forward-thinking fashion brands already using SmartLinks™ to drive repurchases, build customer loyalty, and unlock new revenue from every label.

Book a walkthrough Explore All Categories
Next: Footwear