Every Garden.
Every Project.
Connected.
From plant care to outdoor furniture — transform garden & DIY products into intelligent, revenue-generating touchpoints with SmartLinks.
![[object Object] — SmartLinks connected product illustration](/assets/solutions/home-living/garden-diy-hub-hero.webp)
Garden & DIY solutions.
Run a garden centre or DIY store?
The cards above are for brands putting SmartLinks on their products. If you're the retailer, put SmartLinks on your shelf tags — plant care, project guides, multi-language information and accessibility, right at the shelf edge.
The impact on your Garden & DIY business.
Product Protection
Digital warranties, servicing alerts, and weather protection guides — building customer confidence.
Customer Relationships
Own the post-purchase relationship. Turn anonymous garden centre shoppers into known, engaged customers.
Actionable Insights
Real-time analytics on seasonal buying patterns, popular products, and regional gardening trends.
Brand Loyalty
Seasonal care reminders, planting calendars, and exclusive offers keep customers coming back year after year.
Repeat Purchases
AI-powered recommendations based on what they already own. Every product drives the next purchase.
Sustainability
Materials sourcing, carbon footprint, and responsible disposal — meet growing consumer demand for transparency.
Instant Engagement
No app downloads, no account creation. Scan and go — 90% of customers engage on first scan.
DPP & Compliance
Pre-built Digital Product Passport structures for ESPR — audit-ready across machinery and furniture.
Three layers your garden & DIY range can carry
From a potted shrub to a £900 ride-on mower, the same GS1 Digital Link QR routes scanners to the right experience — care guidance for the customer, compliance data for the regulator, and reorder routing for you.
Plant & material provenance
Species, peat status, pesticide history for plants; FSC chain-of-custody, treatment, and end-of-life routing for furniture and decking.
Aligns with the EU Deforestation Regulation (No 2023/1115) for wood-based products and the FSC chain-of-custody standard.
Care, repair & seasonal guidance
Planting calendars, winterising reminders, lawn mower servicing schedules, paint coverage calculators — surfaced from the tag, not buried in the box.
Supports the EU Right to Repair Directive (2024/1799) and cuts the long tail of avoidable returns.
DPP for furniture & machinery
Materials breakdown, country of last substantial transformation, spare-parts routing, and battery passport data for cordless garden tools.
Maps to ESPR Article 9 (furniture is in the first wave of priority categories) and the EU Battery Regulation (No 2023/1542) for cordless equipment.
Garden & DIY QR codes — common questions
Does one QR really work across plants, paint, furniture and machinery?+
Yes — that's the point of a GS1 Digital Link URI. The same identifier on a plant label, paint can, flat-pack box, or mower tag resolves to whichever experience the scanner needs: care guide for the customer, DPP record for the inspector, stock check for the in-store associate. One QR template, four very different aftercare flows.
Which products in a garden centre actually need a Digital Product Passport?+
Furniture is in the first wave of ESPR priority categories under Regulation (EU) 2024/1781, with the delegated act expected to bite from 2027. Cordless garden tools fall under the EU Battery Regulation (No 2023/1542) which already requires a battery passport for industrial and EV batteries from 2027. Wood-based products are inside the scope of the EU Deforestation Regulation. Plants and paint aren't in the DPP scope today but benefit from the same connected-packaging layer for care, claims and reorder.
How does this help retailers, not just brands?+
If you run the garden centre, the cards on this page are for the brands whose products you stock — but you can put SmartLinks on your own shelf-edge tags too. The shelf tag becomes a multi-language plant-care advisor, a 'will this fit my space?' calculator for furniture, and a 'how much paint do I need?' wizard. That's the Shelf Tags product, and it runs on the same platform.
Do customers actually scan in-store, or only at home?+
Both, but for different reasons. In-store scanning skews toward decision-support — care difficulty, light requirements, assembly time, paint coverage. At-home scanning skews toward aftercare — watering reminders, mower servicing, warranty registration, reorder. The product the QR points to needs to know which moment it's in; SmartLinks does that routing at scan time so the experience is always the right one.
Ready to transform your in-store and post-sale experience?
Join forward-thinking garden centres and DIY retailers using SmartLinks™ to drive repeat purchases, capture first-party shopper data and own the customer relationship.