Every Plant grows your revenue.
AI plant advisors, care calendars, seasonal planting reminders, and companion planting guides — all from a single scan on the plant tag.
Connected packaging features
AI Plant Advisor
Customer scans the tag, AI recommends the best plants for their soil type, garden aspect, and experience level. A personal gardening expert in every pot.
Care Calendars
Personalised watering, feeding, and pruning schedules pushed to the customer's phone. Plants thrive, customers return for more.
Companion Planting
AI suggests plants that grow well together. Every plant tag cross-sells complementary species — the garden designs itself.
Seasonal Reminders
Frost protection alerts, planting windows, and seasonal care tips. Keep customers engaged with their garden year-round.
Pest & Disease Guide
Photo-based identification and treatment recommendations. Customers solve problems and buy treatments — all from the plant tag scan.
Digital Plant Passport
Species provenance, growing conditions, and phytosanitary certification. Meet regulatory requirements with scannable compliance.
Revenue Triggers From Every Plant
Every scan is a revenue opportunity — from companion plants to fertilisers to seasonal collections.
Companion Plant Cross-Sell
Scan one plant, discover complementary species. AI builds garden schemes that drive multi-plant purchases.
Care Product Upsells
Plant-specific fertilisers, composts, and treatments recommended at the point of scan. One-tap purchase from the plant tag.
Seasonal Collection Campaigns
Spring bedding, summer colour, autumn bulbs — timed campaigns that drive garden centre footfall when it matters most.
First-Party Gardener Data
Every registration builds your direct audience — personalised by garden type, soil, and experience level for targeted campaigns.
How It Works
Get started in minutes — no complex integration required
01 — QR on Every Plant Tag
QR code printed on the plant tag or pot label. Each species gets a unique digital identity with care info and AI recommendations.
02 — Gardener Scans & Learns
Phone scan opens an AI plant advisor — care instructions, companion planting, and personalised growing tips build gardener confidence.
03 — Sell & Re-Engage
Companion plant suggestions, care products, seasonal reminders, and new collection alerts — every scan generates revenue.
What the QR has to carry underRegulation 2016/2031
Commission Implementing Regulation (EU) 2017/2313 fixes the passport layout — EU flag, the words "Plant Passport", and four labelled fields. SmartLinks hosts those fields plus the inspector-grade evidence behind one scan.
The four mandatory fields
Every plant passport carries fields A–D in the order set by 2017/2313. SmartLinks renders them at the top of the scan so trade and inspectors see the regulated payload first.
A — Botanical name
Genus and species, plus cultivar where relevant.
B — Operator code
Registered professional operator code issued by the national plant-health authority.
C — Traceability code
Lot, batch, or individual plant identifier — the link back to nursery records.
D — Country of origin
ISO 2-letter code for the country where the plant was produced.
Inspector-ready evidence on the same scan
Where phytosanitary certification is required — UK GB Plant Health for post-Brexit imports, or ISPM 15 for wood packaging — SmartLinks attaches the certificate to the same QR so APHA, DEFRA or Bundessortenamt inspectors verify provenance from the tag.
Phytosanitary certificate
Third-country imports attached as a PDF, versioned and timestamped.
ISPM 15 wood packaging
Heat-treatment / fumigation marks captured alongside the consignment record.
Wallet pass for the buyer
A digital plant passport drops into the customer's wallet — chain stays intact through gifting or resale.
Regulation (EU) 2016/2031 — Plant health rules
Implementing Reg. 2017/2313 — Passport format
EU Plant Health portal — Guidance
ISPM 15 — Wood packaging standard
Plant tag QR — common questions
Does a plant passport replace the phytosanitary certificate?+
No — they serve different jobs. A plant passport (Regulation 2016/2031) covers movement within the EU single market and is issued by the professional operator. A phytosanitary certificate is issued by the national plant protection organisation (e.g. APHA, DEFRA, Bundessortenamt) for plants entering the EU from a third country. SmartLinks can host both on the same QR so inspectors and downstream operators see the full chain.
Do houseplants and cut flowers need a plant passport?+
Houseplants and other plants for planting do — including bulbs, tubers, rhizomes, and rooted cuttings. Cut flowers and certain fruits are generally exempt unless they belong to a regulated genus (e.g. Vitis, Citrus). The European Commission's plant-health portal publishes the current Annex XIII list of regulated genera.
How does the AI plant advisor handle species it doesn't recognise?+
The advisor falls back to genus-level care guidance and prompts the customer to confirm cultivar from the A-field on the plant passport. The model is bounded to your catalogue so it never recommends a competitor's product or a species you don't stock.
Can the same QR support trade and consumer scans?+
Yes. Each scan returns audience-aware content — a landscaper sees specification sheets, bulk pricing, and the lot/batch traceability code; a consumer sees care calendars, companion plants, and one-tap reorder. Same physical tag, two experiences.
What happens to the QR when the plant is repotted or moves nursery?+
The QR points at a cloud record, not a hard-coded EPC, so the digital plant passport survives repotting, re-tagging, and resale. Each ownership transfer is logged and visible to inspectors — useful for high-value stock, protected varieties, and PBR-registered cultivars.
Where it earns its keep
Bedding Plants
Seasonal planting guides, colour combination suggestions, and care calendars. Drive multi-pack purchases with AI garden design.
Trees & Shrubs
Growth expectations, pruning calendars, and placement advice. Long-term care guides that build lasting customer relationships.
Herbs & Vegetables
Companion planting, harvest timing, and recipe suggestions. Connect the garden to the kitchen and drive repeat visits.
Houseplants
Light requirements, watering schedules, and repotting guides. Indoor plant care that reduces returns and builds confidence.
Garden Centre Retail
In-store QR tags that replace printed care labels with rich digital content. Reduce printing costs, increase engagement.
Landscaping Trade
Specification sheets, bulk pricing, and project planning tools for professional landscapers and garden designers.
Your Garden Centre Revenue Platform
Beyond plant tags — SmartLinks Hub turns every plant into a sales channel with AI plant advisors, companion cross-sells, and first-party gardener data capture.
Smart Plant Pages
Every species gets a living product page — driving companion plant sales, care product orders, and seasonal collection discovery.
AI Plant Advisor
Trained on thousands of species. Recommends plants for any garden, handles care queries, and drives cross-sells 24/7.
Revenue Engine
Companion plant cross-sells, care product upsells, seasonal campaigns, and loyalty programmes — revenue from every touchpoint.
Replaces 7+ Tools
One platform replaces plant labels, care guides, CRM, loyalty programmes, and seasonal marketing tools.
Ready to Turn Every Plant Into a Revenue Channel?
Join forward-thinking garden centres already using SmartLinks™ to drive repeat visits, capture gardener data, and own the customer relationship.